Regression Analysis Of Tesco

contribute to its gag rule. Tesco is also exposed to the non-food division of its business in which they are recorded losses and their competitive advantage is not sustainable any longer because the likes of the Aldi, Lidl and the one pound store spring up in the grocery stores in the UK. Hill and Knowlton (2006) described a study of the use of corporate reputation in the determination of financial analysts when assessing a firm’s operation. After inflating accounts by over £260 million, and wiping more than £2.5 billion off its market value, Tesco has severely damaged its brand, eroded consumer trust and shareholder confidence. To append to its woes, the Serious Fraud Office has set up an investigation into the company’s over stated profits.

Get hold of the corporate morality tale that is Tesco. Not so long ago, it was a major force in the Britain 's Most Admired rankings, on its way to being a permanent glittering fixture. They have won the overall title a record six times, and achieved a first or second place in three out of the four years up to 2010. By using regression analysis techniques to the kind of metrics consumed by institutional investors - financial results, consensus forecasts and the outcomes of surveys, including Most Admired Reputation Dividend calculates the contributions of a company 's reputation to its total market capitalisation, and the constituent shares of that report. Examples can be drawn not merely as to the overall financial value of a reputation, but likewise on the capacity of reputation to create and secure market

As the magnitude of the failure increases, the clients will feel unfairly treated. This can then contribute to client’s dissatisfaction. It is vital for a company to fix a task related problem promptly and effectively to avoid its escalating into a full scale crisis.

To prevent a problem from escalating, I have formulated a Reputation management repair process:

1. Recognition:

It is important for Tesco to recognize their problem. Although, from Tesco’s perspective, there may not be a flaw with the product or service, it is important to know that their customer is unsatisfied and stakeholders. In order to retain customers every issue must be taken seriously. Their customer must never feel that they are being blamed for the problem.

2. Responsibility:

Accepting responsibility is actually beneficial to bat for Tesco and their stakeholders. This helps their staffs to learn from their mistakes. It is likely that the same mistakes will be struck in again if Tesco Management do not bear responsibility for their actions. Taking responsibility shows that the company respects the customer. The steps in claiming responsibility are, to be aware, to respond responsibly, to be honest, and to be a good role model (Barlow and Moller, 1996, cited by Johnston and Michel,