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Ayman Investments Pty Ltd: Case Study

163 Words1 Pages
Ayman Investments Pty Ltd is the holding company for Top Juice, a juice bar chain that operates on the eastern seaboard. (IBISWorld, 1999). owns roughly 10.7 percent share of the market in the industry. Since establishing the first Juice bar in 2008, objective for top juice has never changed. It always strives to give consumer the best – top quality, top freshness, Top Juice. it starting out as a family run fruit and vegetable shop in Sydney’s Double Bay in the early 1990’s, Top Juice has developed into a chain of fashionable juice and salad bars operating in Sydney and Melbourne, and now expanding into Queensland. (Juice, 2014). Along the rapid expanding of top Juice, it has 42 stores in New South Wales, Queensland and Victoria, the firm total
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TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.

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Coles Supermarket Australia Pty Ltd is an Australian supermarket, owned by Wesfarmers. It is commonly known as Coles and was founded on 9th April 1914 in Smith St, Collingwood, Victoria. Till now, Coles has operated over 700 stores throughout Australia and employs over 100,000 employees. It controls 35% of Australian supermarket industry. Coles was founded when George James Coles opened the Coles Variety Store on the street in Melbourne.

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Jamba Juice is a smoothie and juice café that is known for their healthy alternatives to sugar packed meals and drinks. When they opened the doors to their first store in 1990 under the name of Juice Club, they were the only free standing healthy juice and smoothie café, similar to what was offered only in small, local health food stores at the time. In 2008 James D. White was hired as the new CEO of Jamba Juice. Bringing his experience from major US food and drug retailer, Safeway, White hoped to come up with a new strategic plan and direction for the company. However, the company faced many difficulties at the time: they had recently entered an area that was in direct competition with the likes of Starbucks and McDonalds, without the financial backing that those restaurants had.

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In all Trader Joe’s is one of the leading super markets in the U.S., but after careful analysis of their operations I believe there are opportunities that are currently being ignored by the company. The company doesn’t need to act on all the recommendations that I made, however it would be in their best interest to do so. Not only would the company grow at a faster pace, but it will make strides in areas that haven’t been occupied before. Despite these current pitfalls, Trader Joe’s still is a popular option in their

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