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Ayman Investments Pty Ltd: Case Study

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Ayman Investments Pty Ltd is the holding company for Top Juice, a juice bar chain that operates on the eastern seaboard. (IBISWorld, 1999). owns roughly 10.7 percent share of the market in the industry. Since establishing the first Juice bar in 2008, objective for top juice has never changed. It always strives to give consumer the best – top quality, top freshness, Top Juice. it starting out as a family run fruit and vegetable shop in Sydney’s Double Bay in the early 1990’s, Top Juice has developed into a chain of fashionable juice and salad bars operating in Sydney and Melbourne, and now expanding into Queensland. (Juice, 2014). Along the rapid expanding of top Juice, it has 42 stores in New South Wales, Queensland and Victoria, the firm total

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