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Jamba Juice Strengths And Weaknesses

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Jamba Juice is a successful company with 700 stores nationwide, competing in a rapidly growing market. A leading factor to the success of the company are from its internal strengths. Jamba Juice is a popular brand with their stores distributing nationally. The company is well known, being considered the leading establishment in the smoothie market. Kirk Perron, the owner of the company, believes that in the near future, Jamba Juice will be as big of a name as Coca-Cola. Also, serving an alternative to fast- food, with healthy beverages is considered to be an internal strength. Not only does the company use fresh fruits and vegetables to make their smoothies, they also give the option to add nutritional supplements called “boosts”. Some nutritional

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