The video Worst ever pitch, Worst ever product on BBC’s Dragons Den I found to be confusing. From the beginning of the video the inventor did not make a clear presentation of the problem his invention was going to help alleviate. Prior to pitching his idea he did not take any steps to meet with or do the research needed to ensure his product would be accepted by the local area that would be purchasing his product. In fact he stated that the woman who runs the traffic signals did not like his idea. When asked about his patent he seemed he struggled to explain what he had a patent on which indicated to me he was either lying or was unclear himself about what he had a patent on or how a patent works. When the investors asked him how they would