Beauty Norms And Gender Stereotypes

289 Words2 Pages
Furthermore, the media (magazines, commercials, even some doctors) presents images of what an ideal body of a woman looks like, and if they don’t abide by that, they are ostracized (Lee, Shaw, 2014). Beauty norms tell females that they need to be attractive, thin, wear the nicest clothes, and in general appeal to men. Transversely, these norms tell men that they need to be strong and assertive. Bodies that do not fit into one side of the dichotomy of masculine/feminine are seen negatively. Women are also expected to and rewarded for having longer hair than men. To enumerate, traditional gender roles and images in the media link femininity with beauty and the desire for an attractive appearance, while masculinity is connected with power, control