Benihan Higher Profit Than Any Other Reatuarant

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Because of this Benihana saves a lot and earns a higher profit than any other reatuarant. A brief comparison between Benihana and any other: Cost head Typical restaurant Benihana restaurant Rent 4.5-9% 5-7% Salaries 3-7% 5% Food cost 35-37% 32% Advertisement 2-3% (10-15%) Beverage cost 20-25% 18% Savings - 30-50% 5. Service characteristics and concepts: Service package: 1. Explicit and implicit service (customer participation and reduced wasting of time) 2. Information (marketing and limited menu variation) 3. Supporting facility (hibachi table arrangement and a large bar) Service characteristics: 1. Intangibility 2. Simultaneous production and consumption 3. Proximity to customer Success

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