Beowolf

Human beings have always told stories. The great Anglo-Saxon epic Beowolf is a good example of how early stories were transmitted. Consisting of 3182 lines it uses alliteration as a principal device enabling the teller to recall the tale and pass it on to others. The invention of the printing press dramatically changed the advent of storytelling. Not only could information now be shared quickly and accurately but it facilitated the creation of a wider reading public and introduced many a novice to the beauty and wonders of literature. In his instructional book Techniques of the Selling Writer, Dwight V. Swain (1981) said ‘A story is merchandise that goes hunting for a buyer’.1 William Zinsser, the American author, said ‘Writing is an act of ego, and you might as well admit

The manuscript is scrutinized by an editor who might suggest changes for focus and refinement and then proofread to ensure it is error-free. Following this comes decisions about layout and cover design and the publisher will decide a completion timeline and marketing plan. Marketing is an all vital aspect of publishing. The publisher needs to convince book distributors that their product is a worthwhile, money-making entity. They will help the distributor market and promote the book including generating interest through advertisements, promotional items, book tours...etc. The publisher's relationship with book distributors is an important facet of book marketing. ‘No other connection to the marketing or publicity department- not even a call from you- is as persuasive as your editor’s support for the book.’6 However authors are often encouraged to promote their own work as well. Once the book is in shops, the publisher will keep track of its sales and forward the royalties to the