As explained above, confidence in Madoff for his clients was one of the reasons of the great scheme’s success.
Lionel L. Lewis wrote articles about “The Confidence Game”. He points out that confidence was the most important reason of his success. And that confidence was based on a con game. Lewis explain a con game comparing it to a theatrical event, where the con artist invites victims not only as an audience but also to take part in the play. (Lewis 2013)
Bernard Madoff used the art of impression management, which consists in control how others see and react to him. He was a master of performing, extremely good at pretending he was something that he was not. He was able to easily impress people, and keep it for a long time. He had a great