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Best Buy, Inc.

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Best Buy is a retailer of consumer electronics with 1,363 stores in the US, 187 stores in Canada and 25 stores in Mexico as of January 2017. The company employs about 125,000 people and its sales staff are non-commissioned, which is unusual for retail industry. The company was founded by Richard M. Shulze in Minnesota in 1966 as Sound of Music, retailer of audio equipment (stereos). Initially, it’s target customers were teenagers. The store was successful, and owners quickly expanded. By early 1980’s the company started to expand its product offerings to broaden its customer base. With that, Best Buy also started developing a low-price, high-volume business platform and increase the physical size of its stores. Best Buy Co., Inc. was transforming

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