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AT & T Executive Summary

515 Words3 Pages

AT&T has a variety of department and offices; for the purposes of identifying risks lets focus on the AT&T retails stores. AT&T retail stores offer customers the ability to have face to face customer service when they want to purchase new service and phones, upgrade phones, purchase accessories for mobile phones. The store also assists customer in getting Direct TV service, purchasing MacBook’s, iPads, and Bluetooth speakers. Not all AT&T retails stores are company owned; some are authorized retailers. Authorized retailers have the company’s authorization to sale their products and service; an example is best buy. Customers can go into a best buy store and can get assistance with upgrading their phone in the store’s mobile department. The retail side of the business works with supply chain unit to ensure that all stores; whether they are company owned or retail stores are stock with the latest products that are most popular and customer demanded (AT&T, 2013). …show more content…

These leaders primary focus is how making the retail store more successful by offering the latest products and producing sales. Retail business is about making sales; along with the push for sales there comes risks. Some risks that comes along with the retail stores is mostly sales related; ensuing that the sales earned are done so in ethical way that is not damaging to the store’s reputation or and hindrance to the customer. Also, how are the unauthorized stores being accountable for sales and products; there should be some type of agreement that the authorized company has to comply with to ensure AT&T get credit and revenue for the sales and that they key risk are not effected such as anything financial and they reputation (Fraser & Simkins,

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