Rogers Communication Inc. is a comprehensive Canadian communication and media company. It collects revenue in the field of wireless communications, cable television, home phone and Internet (“Rogers Communications Inc. 2013 Annual Report,” 2013).
Rogers wireless is Canada’s largest wireless service provider,which operates three different types of network now, that is global system for mobile communications (GSM), high-speed packet access (HSPA), and long-term evolution (LTE) (Iain M, 2011). Rogers Wireless sells customers with smartphones and wireless devices; meanwhile, it provides wireless roaming across America and two hundred other countries. It is a multifaceted player in current market currently serving over 9-million subscribers countrywide.
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The company is widening its spectrum of services from mobile workforce solutions that make employees more productive in the field to machine-to-machine (M2M) solutions that enable the flow of data from remote devices to backend systems. Rogers owns its own retail stores known as Rogers Plus. In addition, it allows third parties to become exclusive dealers like Best Buy, Future shop and Wal-Mart to name few. Rogers also takes care of their customers by providing initiatives like Customer Measurement Program (CPM), by establishing extensive network for call centers and problem resolution …show more content…
The competition from various of aspects, such as price of product, extent and coverage of service, advancement of technology, distribution of retailers, and marketing (“Company profile: Rogers Communications Inc.” 2013). The chief rival to the company is Bell Canada, which has wireless service, high-speed Internet, satellite TV, home phone, broadband and information and communication technology services. Besides, the company also competes with Telus for wireless service nationally (“Company profile: Rogers Communications Inc.” 2013). The leading competitors Bell and Telus wiped out Rogers’s advantage of network due to a joint upgrade at the end of 2009, then continued to reap the benefits and attracted tens of thousands of new contract cell phone consumers. While each carrier added more than 130,000 “postpaid” subscribers respectively in the important category, Rogers gained a modest 42,000 such clients in 2011, extremely below expectations (Sturgeon J., 2012). At the same time, wireless telecommunications are still confronted with competition from the traditional fixed-line telephone and VoIP telephone (“Company profile: Rogers Communications Inc.”