CCVS Health's business consists of two main and differentiate parts: a retail domain and a pharmacy benefit management business. The company enjoys a competitive position on both segments. CVS does have a competitive advantage, as it makes above normal profit than its competitors. Walgreens is the main competitor with sales of $72 billion and profit earnings of $2.7 billion while CVS makes $107 billion in sales and $6.3 billion of profit earnings (Dietz, 2012). CVS is a step ahead of its competition because its ability to offer special services to its customers. CVS’s customer base satisfaction is what makes the company unique and value; it is CVS’s competitive advantage. Its customers have always been loyal to the brand. Mainly because …show more content…
The Corporation counts with more than 80 million members, CVS Health manage the second-largest PBM network in the US. When combining this with company’s purchasing power of its retail division, provides CVS with a great power that wishes to negotiate, in favor for its customers. The clients had developed an important dependency on CVS to help them keep their pharmacy costs low. That is evidenced by its customer retention rate of 97.3% (Feroldi, 2016), which shows just how much value customers get from its services and how satisfied they are. CVS Health's retail pharmacy segment is also a valuable asset of the firm. With more than 9,600 stores, the chain currently holds a market share of 23.9% (Feroldi, 2016). Importantly, CVS's market share actually grew by 245 basis points recently, thanks to last year's $1.9 billion purchase of Target's pharmacy and clinic business, a move that expanded its retail footprint count by more than 20% (Feroldi, 2016). Its size and expansion strategy are two important aspects that make the company more valuable. Although retailers in general have been under pressure in recent years from e-commerce threats, CVS Health's retail stores are well-positioned to continue to success. The company's network of in-store clinics offer basic medical services to treat minor diseases, something that e-commerce cannot match. CVS health currently has 1,100 of those Minute Clinics and