hile Verizon may possess an advantage in the crucial area of coverage, equally as important is the cost associates with the coverage, which is widely regarded as the largest disadvantage for Verizon. When comparing the prices of the four major cellular service providers in the United States, Verizon comes as the most expensive in both single lines, and secondary line cost, coming in over 60% more expensive than the cheapest, Sprint. The cost of service is likely the most crucial decision a person or family will encounter when searching for a provider, so it is easily Verizon’s largest disadvantage. The high prices have been with the company for numerous years, and seems likely to continue, given its focus on the increase of coverage over the