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Market Segmentation Of Apple

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a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer. These concept is also known as STP (Segmentation, Targeting …show more content…

Segmentation Strategies: Apple • Geographic Segmentation: The retail stores of Apple are located in the highly populated cities around the world. With the online presence or official websites in the 88 countries. • Demographic Segmentation: At the ages of 14 - 55, students and business professionals, etc. Plus most Apple stores in the U.S. are concentrated in New York and California, showing that the apple caters to a high income and posh lifestyle segments. • Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs. Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it …show more content…

The Micromax Mobile was founded in the 1991 by Rajesh Agarwaand who used to work as the computer hardware distributor. Rajesh was joined by the three more Indians called Rahul Sharma, Sumit Arora and Vikas Jain in 1998 as co-founders. The four joined hands in transforming the company from a mere distributor to a telecommunication equipment marketer. And in 2008, Micromax joined the mobile handset market. • Geographic Segmentation: With sales presence across India and global presence in Russia and SAARC markets. The company is coming up with the wide varities of range and also with a great option. • Demographic Segmentation : In these the micromax mobile are being used by the lower middle class so that they cant afford expensive instruments like Apple and Samsung. The micromax is having wide varities with many features unloaded in them which are there in the expensive cells they cant buy. Many youngster age 16 to 30 are using micromax who cant afford the cell phone which are too expensive. In micromax the youngster gets the features they want in very reasonable price which they can

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D1: Effectiveness of the use of Marketing Techniques used in Apple: There are numerous of reasons which, helped Apple to become the top successful business in Electronic industry across the world. This business takes benefits of the advanced & high technologies goods. This business has achieved so much success in the past 40 years due to it spends millions into producing new products which are, Macintosh, IPhone, IPod, IPad, I Watch, Apple TV which have become ground-breaking and attractive to customers. The image on the left implies Apple product development timeline from Apple I computer to IPad.

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The main focus of the company is energetics sales techniques Marketing orientation- Where the company focuses on identifying the consumer needs and then doing everything in their power to satisfy the costomer needs as efficiently and effectively as possible. 1.1)2.

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Companies consider their product and services as the way they do business (Schneider, 2013). Product-based marketing strategies focus on the products the company is offerings instead of a customer. Companies invest a great amount of money, time to differentiating, designing, and creating their product. This gives companies a completive advantage of their competitors. The customer-based strategy identifies the companies target customer (Schneider, 2013).

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This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by

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Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.

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has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).

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The four philosophies are production, societal, sales and market orientations. Marketing philosophies are a major influence on the marketing strategies. Different philosophies define the company’s mission and primary goal differently (Lamb, 2014). Production orientation focuses on producing quality goods and services at the best price without the consideration of the market demand. It relies on the statement that consumers will favor quality, innovative and performing products.

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targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.

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For example developed countries will be more likely to buy a Mercedes than still developing countries. Age also plays a major role in segmentation as each generation differ in its own demands, and method of usage of products. So Mercedes

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Because Xiaomi´s products are so much more affordable, the market for high-end phones have changed. With their convenience and affordability, Xiaomi basically created a new mass market for smartphones in the emerging countries they´ve expanded

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According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

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Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.

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Market structures describe the competitive environment in which a firm operates. The characteristics of the market structure will have a major-influence on the competitive strategies and tactics that are implemented by firms. (Octotutor, 2014). For the purpose of this analysis, I have chosen to analyze the Coco-Cola Company, which operates in an oligopoly. This type of market has many implications for both consumers and competing firms.

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ORGANIZATIONAL STRUCTURE Apple Inc. has followed different organizational structures and the changes that came depending upon the time frame and when situations called for it. Our objective is to find out the advantages and disadvantages of different organization structure that Apple Inc. has implemented till now. Apple Inc. has followed a flat structure of organization. Basically this flat structure has encouraged employees to contribute to the decision making process by directly participating in it.

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First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than

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