Sprint Corporation since 2015 has continued to add new postpaid customers. This has been achieved by improving the wireless network performance, improving the brand (that wireless guy as well as using social media) creating the lowest wireless plans, increased spending in prospecting, using the CRM product - Pega Systems and creating incentives and CLV programs, such as the iPhone for life and programs like teaming up with Tidal for 6 free months; with exclusive previews to performances including Jay Z in June 2017. Sprint has responded to the challenging wireless market, by acting fast, leading vs following (unlimited data for example.) Sprint’s executives created a clear executive plan two years ago. Since this plan went into place, Sprint has improved sales, revenues and is focused to see this trend improve for the next three years. Sprint is in year 2 of a 5 year plan to improve the business since being bought by Softbank Corp in July of 2013. The plan consists of seven fundamentals; Improve the network, improve the brand, increase SPS (Sprint Promoter Score), reduce spending; pay down debt, increase …show more content…
Sprint also has won numerous awards for improved network performance. Sprint continues to advertise and provide great promotions, while keeping the expense budget nearly flat and this is the plan for the remaining 3 years of the 5 year plan. Using a conservative estimate in growth of 3 percent in revenues in 2018 and another 5 percent increase by 2019, the following data shows the growth expected over the next three years. (“Sprint Continues Year-over-Year Growth in Net Operating Revenues and Postpaid Phone Net Additions with Third Quarter of Fiscal Year 2016 Results,”