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Testra Company Identity

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up Ltd Company Identity Telstra Group Limited (Telstra) is a locally owned Telecommunications and Technology company that has a rich history dating from the 19th century. The company has evolved and adapted successfully, currently sitting as Australia’s largest Telecommunications/media company, serving around 22.5 million retail mobile customers. Mobile plans, internet broadband services and entertainment are Telstra’s main sellers, among many other value-generating services. The reasoning behind my selection, is to highlight an Australian-owned company that demonstrates a broader commitment to its stakeholders through Corporate-Social-Responsibility (CSR). Hence, as a stakeholder, Telstra’s actions and commitments hold true to their mission …show more content…

Customers refer to the individuals that purchase goods or services from a business, Telstra has a diverse customer base encompassing a wide range of individuals due to the company’s comprehensive service offering. Hence, it currently provides 22.5 million mobile subscriptions and 3.4 million data subscriptions. Telstra’s consumer base has risen because of the advancement of telecommunication technology, thus in the early stages, growth was driven by demand for fixed line telephone services. Telstra’s consumer base grew from 10 million in 2016 to 11 million in 2020. However, the emergence of Covid 19 in 2020 hampered mobile phone subscriptions and consequently Telstra. Thus, revenue typically acquired though the customer segment of tourists and international students was temporarily ceased, due to flight …show more content…

Thus, it is the nation’s leading, largest mobile network, covering up to 99% of the population. Furthermore, in a 2023 report by open signal, Telstra took the awards for quickest download speed, 5G upload speed, 5G coverage and numerous awards in consistency, beating the likes of competitors Optus and Vodafone. In addition, Telstra being the first Telco to release 5G, highlights how the firm is a pioneer in its market, and continues to create value for customers. However, to increase profit and reinvest in customers, Telstra will have to make a trade-off with the number of employees they facilitate, highlighting cost-cutting measures. This stakeholder conflict arises because Telstra is not receiving the expected returns from customers. As a result, annual revenue remains relatively flat, fluctuating by 1 percent on an annual basis, while costs rise dramatically in comparison, up by 10 percent in the previous year. Corporate

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