Swot Analysis Of Optus

Introduction: Optus is one of the largest telecommunication industries in Australia after Telstra. They are providing the best service in reasonable price. People prefer to buy their product. In metro city has 80% share in the market.

To provide service, Optus owns and operates its own network infrastructure, as well as using the service of other network service providers, most notably Telstra wholesale. It provides services both directly to end users and also acts as a wholesaler to other service providers. Though its Optus Net Brand, it provides broadband, wireless and dail-up internet services.

Identify Strategic change needs: Optus need to following changes in their companies to get back their customer.

• Increase the data limit of internet

Optus supplies most homes and business with the basic access, and local, international telephone call services, as well as mobile and internet services which are the series Optus 's services all over the Australia. There we used SWOT to analyze Optus’s Strengths, Weaknesses. Opportunities and threats

Strengths

Optus has a strong network, which supports its operations. The Strong network infrastructure backs are business operations and provide Optus with a two-edge sorrow on competition with other companies. In the retail business board, Optus made a record about its growing strongly. In the telecommunications market of Australian Telstra is one of the most meaningful companies. Optus launch new services and improves competition, which result from its strong market position.

Weaknesses

Stockholders’ faith and its brand worth are damaged for the weak relationship between the Optus and regulatory bodies.

It identifies key environmental issues for our organisation on pollution, waste, recycling, sustainability and conducting all matters of business in an environmentally sound manner. We have established many internal processes to support our environmental objectives and we are continually increasing awareness with staff newsletters, internal updates and information sessions. Training is provided to all relevant employees to ensure they have knowledge of regulatory requirements, internal standards and Optus’ policies and procedures. Energy efficiency is encouraged through workshops with engineering, IT, procurement, operations, facilities management, and corporate and environmental staff. These day in market people are using unlimited plan with huge internet service. Moreover, Youngster mostly using a SMS. Other competitor also provide the unlimited call plan with huge data. Same they providing Home phone and broadband bundle price where customer get unlimited calls with unlimited broadband