During the decision-making process of determining which organization to complete a business research analysis, Learning Team A (LTA) decided upon Company X. However, before beginning this business research analysis, the team must cognize all the facets necessary to complete a thorough analysis. This research will consist of two parts, whereas the team will concentrate on and discuss the following (Part 1): • Both independent and dependent variables • Research question • Business problem(s) • Background of the organization LTA understands they must gather and analyze all the characteristics of Company X (both customers and market within its realm of business) Suttle, (n.d). Independent and Dependent Variables Consumers have numerous cell phone …show more content…
Furthermore, the company’s has not performed this well in years. To accomplish this objective Company X had to develop a better marketing and service plan for the consumer. Company X’s independent variable, the organization must develop a better service for the data users, services, and merchandise. The only way for Company X to successfully compete with other cell phone companies is to continue making these upgrades. Furthermore, the dependent variable results will ascertain how customers will respond to the changes made to the …show more content…
Consequently, having existing competitors who are just as large and possesses as many technological advances will require Company X to become more attentive via monitoring product rating amid non-Company X. Therefore, Company X must sustain the consumer’s loyalty along with procuring new customers while balancing products that will bring in new business. Along with products and technology, Company X will need to seek ways to offer these services for the best prices while remaining profitable. Cellular services have become more challenging because consumers are always seeking to save money. New companies are always willing to offer cellular plans that appear to be in direct competition. Therefore, making it hard for a customer to understand, although a plan is more expensive, it may be better. Further complicating the dilemma, new companies may offer to pay off potential customers existing contracts and giving new cellular devices. While portraying Company X is the best for the customer rather than their competitors. Furthermore, the switch could not be in the best interest of the potential customer. Customer’s switching service providers may not receive the most recent model, still a desirable phone, this will entice customers to switch providers for a plan that is more appealing and cost