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AT & T Executive Summary

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Being a diverse company relating to consumers, to differentiate themselves from other wireless carriers, AT&T wireless provides the newest features they can offer to gain consumers. With access to exclusive high demand products and offers, this differentiated AT&T from the other wireless carriers. Though AT&T is not the cheapest cost service they do advertise low prices for wide range of features to their consumers. Meeting the needs of their consumers AT&T wireless service industry continues to mature. Some features of the wireless service include a wide variety of promotional plans, including Mobile Share, Mobile Share Value, and AT&T Next. With AT&T their customers can stay connected from virtually anywhere. The wireless coverage consists
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Preface Information on AT&T Mobility LLC AT&T Mobility is the second largest wireless telecommunications provider in the United States and Puerto Rico, right being Verizon Wireless. It provides wireless connections to all of the United States, Puerto Rico, and the U.S. Virgin Islands through cellphones, landlines, Internet and U-verse. The company has over 128.6 million subscribers in the United States alone and has its headquarters in Brookhaven, Georgia. AT&T Mobility was founded 16 years ago and formerly called Cingular Wireless LLC until its named changed from the merger in 2007.

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This is because they look to interact directly with the final customers. The book states that a firm should vertically integrate business activities where they possess valuable, rare, and costly-to-imitate resources and capabilities. With competition consistently playing a factor, Verizon had to find a way to gain a competitive advantage. In this case, network reliability, products and services, customer service, and familiarity are the different paths Verizon has chosen to differentiate products and secure a competitive advantage. The forward integration strategy stands to benefit the larger cellular providers more.

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AT&T provides wireless limited and unlimited data services that are a must for many

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