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Case Study: T-Mobile USA

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T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work and play (About T-Mobile, n.d). The company was formed in 1994 as a subsidiary of Western Wireless Corporation and was called VoiceStream Wireless PCS. In 1999, VoiceStream was spun off from Western Wireless, in 2001 it was acquired by Deutsche Telekom AG and was renamed T-Mobile USA, Inc. in 2002. Thereafter in 2003, business combination of T-Mobile USA and MetroPCS led to formation of T-Mobile US, Inc. BUSINESS STRATEGY ________________________________________ The channels of distributions are retail stores (company owned and franchised), third party distributors, and company websites (www.T-Mobile.com and www.MetroPCS.com). Based on customer growth of 2014, T-Mobile is the fastest growing wireless company in the U.S. Main elements of the business strategy are:  Un-carrier proposition T-Mobile has adopted an approach, called Un-carrier through which the company tries to reach to customers, i.e. what are their concerns, and address the same through innovation, thus improving the wireless experience for all. T-Mobile …show more content…

Telecom is highly capital intensive industry and since market forces cannot maintain competition in such cases, it is a highly regulated industry. It is regulated by the Federal Communications Commission through policies, subsidies for rural areas, pricing, spectrum allocation, licensing, etc. Telecom is an industry with network effects which means that utility of service to customers increases as more customers start using it (Sheffer, 2015). As the network size of telecom increases customers would prefer to move to larger network. It can lead to domination by single company in the

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So in the end, by using ethos, pathos, and logos clearly show making it successful. Imagine going on a plane ride and you have to pay for everything, but you have to pay for everything! Well thankfully with at and t you don’t have to, you will always be with someone trustworthy. In the ad we see that companies

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Verizon and AT&T are both such successful wireless communications providers, that sometimes it is easy to forget that there are other available providers. The consumer numbers for T-Mobile, Sprint Corporation, and U.S. Cellular do not even compare to Verizon’s and AT&T’s continuously growing number of consumers. Verizon and AT&T, although competitors, continue to find their own success and new wireless communication users. It is important to take a look at the background of both competitors to see where Verizon and AT&T got started. Verizon was created just 17 years ago on June 30, 2000.

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Telecommunication industry is an oligopoly market in Canada for several reasons. The telecommunication industry in Canada is primarily controlled by three big telecommunications firms. Bell, Rogers and Telus. All three of these companies control the market and charge higher prices for telecommunication and wireless services. These small numbers of larger firms have most of the sales in the market.

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This is because they look to interact directly with the final customers. The book states that a firm should vertically integrate business activities where they possess valuable, rare, and costly-to-imitate resources and capabilities. With competition consistently playing a factor, Verizon had to find a way to gain a competitive advantage. In this case, network reliability, products and services, customer service, and familiarity are the different paths Verizon has chosen to differentiate products and secure a competitive advantage. The forward integration strategy stands to benefit the larger cellular providers more.

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Their website has a link about job which show an information about the feature of the job and a current opening job. This will be useful for employees and maybe to a customers too, because some customer might want to work with T-Mobile. The T-Mobile also have its advertisements on its own website and on a media such as television and newspapers. Those advertisements that what on the media create a big impact on people because it make people want to come to check it out by looking at their products and may even buy their products. The information on the website that these two companies share in common is they provide services to a customer.

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This allowed consolidation amongst carriers and led to the bundling of services such as Internet, cable, and wireless all together in one pack from one carrier. The FCC does not regulate the Internet but he has had a profound hand in the advancement of VoIP (voice over Internet protocol) technology; which allows consumers to make phone calls using broadband Internet connections a set of analog phone. In December 2007, FCC approved the rules to set limitations on the size of the largest

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The federal government have the power to change this factor, but regulatory agency seems to help this pattern thrive. Comcast, AT&T, and Verizon account for the most users. Even though government policies have imposed barriers to stimulate competition. Comcast boost that the competition is fair, but according to Tech Dirt the competition in certain markets is fabricated. Even when you search for broadband providers in the Chicagoland area using the National Broadband Map you notice that the choices are limited.

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In the late 60’s, a series of decisions were made to allow internet service to be delivered over telephone lines, and sold by companies like America Online (AOL). The spread of the internet and wide spread adaptation into our daily lives can be attributed to the FCC when they broke up monopolistic practices by allowing the consumer to purchase their personal equipment to use existing service lines, much to the dismay of AT&T. The authors also point out that this “could have only happened with the kind of common carrier rules [The FCC’s Chairman] Mr. Wheeler is now proposing for broadband.” The board implies that their current proposal is better than last year’s struck-down proposal.

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By selling Apple’s iPad and iPod, AT&T was able to capture the mobile entertainment sector as well. This bundling of related products and services is one of the key strategies implemented by the corporation to stay ahead in competition. AT&T’s main competition is from Comcast for Cable TV, and from Vonage for Internet/home phone service. Verizon, T-Mobile

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