ipl-logo

Week 5 Team Project: Loss Of Competitive Advantage

2717 Words11 Pages

Week 5 Team Project: Loss of Competitive Advantage
Learning Team 3: Katina King, Keisha Echols, Michelle Prince
Brenau University

Week 5 Team Project: Loss of Competitive Advantage
Historical Overview At one point in time everyone who owned a cell phone, held one with Nokia stamped on it. Nokia was consumer’s introduction to the wireless world. What many are not familiar with is the fact that Nokia’s history dates back to 1865, way before cell phone technology was invented. A mining engineer named Fredrik Idestam started his first wood pulp mill in Southwestern Finland. A few years later in 1871, he started a second mill and named it Nokia Ab. 102 years later, in 1967, Nokia Corporation took its current form as a result …show more content…

As a result of a decrease in sales and its poor financial performance, Nokia’s brand equity eroded and subsequently lost 30% of its value (Marketline Advantage, 2014). While blindsided by its decline in competitive advantage, Nokia did not respond aggressively or quickly enough to manage the threats they were presented with until it was too late (Anwar, 2014). “Despite being one of the early entrants in the market and sensing several trends that made later the success of some of its competitors, Nokia could not implement these innovations quickly enough” (Dziri, 2011 p.27).
Nokia’s Analysis Report in Comparison to Its Chief Competitors
Nokia currently has three chief competitors: Apple, HTC, and Samsung. All these firms operate in a similar market, offer similar products, and targets similar customers. It should also be noted that Nokia engages in multimarket competition because it competes with these firms in several products and geographic markets (Hitt, Ireland, & Hoskisson, 2013). For the purpose of this paper, a competitor analysis will be conducted to assess the present state of Nokia. Figure 1 gives a visual of the information that will be discussed. Note that the financial information is according to Yahoo Finance. …show more content…

Nokia’s new strategy focuses on its mobile telecommunications infrastructure business. They named Rajeev Suri the new chief executive. Since Suri is a former CEO of Nokia and his tenure resulted in a transformation of Nokia becoming one of the leaders in the telecommunications infrastructure industry. The company feels that his expertise can lead the new strategy to expand on Nokia’s three strong businesses in networks, location and technologies. Nokia’s strategy includes more investments in HERE, the development of new products and services needed by telecommunication operators and expanding intellectual property licensing programs (Nokia Corporation,

Show More
Related
258 Words | 2 Pages

04.05b Analyzing the Sine and Cosine Functions Choice #1 f(θ) = cos(θ) • Amplitude: The amplitude of this cosine function is 1 since there is no number in front of cos to represent |a|. The designated amplitude is therefore 1 meaning the maximum = 1 and the minimum = -1. The cos curve will be in between these two points.

Read More
2012 Words | 9 Pages

The companies that fail to recognize the importance of this emerging technology will fail to lead the way in their markets. The business, corporations, and organizations that capitalize on technology from cellphone and web based systems will remain intact. The

Read More
629 Words | 3 Pages

• Rivals face high exit barriers Very High Potential Entrant Pressure • High entry barriers • Strong product differentiation • Menus change constantly with

Read More
1590 Words | 7 Pages

On April 3rd of 1973 Motorola was responsible for creating the first cellular device that has lead to the smartphone and mobile application evolution. The first smartphone was designed by IBM and was a clunky personal communicator that needed to be used with a stylist. In 2007, Apple debuted the first touchscreen smartphone which changed the mobile device community and helped contribute to the birth of mobile applications. They had launched the first mobile application store with only 500 apps a year after the first iPhone. As time came, Android released their latest smartphone which broadened the application market.

Read More
864 Words | 4 Pages

Inc. Smaller more portable phones didn’t make any progress with consumers until the early 1990’s. Many people wouldn’t purchase these cellphones because they were so expensive. The cellphone is very useful today and would have been back when they weren’t around.

Read More
1323 Words | 6 Pages

Q1a. MARKET STRUCTURE OF APPLE INC Apple Inc. operates different types of market structure in terms of their different products. In the smart phone business, they happen to be one of the major players with their different models of the “iphone” which makes them operate in an oligopolistic market. Oligopoly arises when there is an imperfect competition in which there are just few firms producing similar products. As a result of high competition, monopolies, interdependence among firms there are just a few big players having the market power and making it very difficult for new firms to penetrate the market with their products.

Read More
1770 Words | 8 Pages

Now, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our

Read More
1267 Words | 6 Pages

However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method.

Read More
978 Words | 4 Pages

Abstract The purpose of this study is to understand and examine the cognitive empirical relationship between different types of leadership and the factors of successful project with a random sampling of graduate students studying in Nanyang Technological University (NTU) of Singapore. A quantitative survey of originality designs are used and represented in a new matrix formation to be repeatedly regresses and analyses by SPSS in order to reveal if there are significant cognition patterns or behaviors between different types of leadership and the factors of successful project. Findings can contribute to a newer knowledge present to us the degree of success for team project so that each can know what to look for during a team project. By learning

Read More
1625 Words | 7 Pages

For example, the Nokia N-series is for the segment of students and teenagers. Nokia competes with blackberry through their E-series which offers a range of business phones, targeting the segment of corporate professionals. On the other hand Nokia also provides a range of premium and luxury phones by the name of “Vertu”, which targets the higher social class segment in the market. Positioning:

Read More
1108 Words | 5 Pages

The core competencies of Nokia evolved significantly between the 1990s and 2010 as Nokia itself was evolving. These core competencies both help explain and portray the rise and decline of the company over time, how they gained and then lost competitive advantage in the mobile industry. In the beginning of the 1990s, The Nokia Corporation was still producing a broad range of products including cables, paper and diverse electronic products for both industries and the general public. This changed in 1992, when Jorma Ollila became CEO.

Read More
813 Words | 4 Pages

A youtuber, StraightADRI NoChaser, said: “I can’t stand group projects.” Group projects are assignments that require a team to work together and to divide work evenly to achieve the goal of a good grade, but group projects do not always work out. Group projects should perish because there and are always uncooperative group members, independent work is much more beneficial, and collaborative work causes too many distractions. One reason group projects should perish is because of uncooperative members of the group. Uncooperative group members show no participation, they do not carry their load of work, and they cause a lot of stress.

Read More
964 Words | 4 Pages

It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models

Read More
1389 Words | 6 Pages

Written report on Team Effectiveness Report by Christina Thai This report addresses an understanding and comparison between team members and groups, to the development of transforming groups into teams, to the overall representation characteristics of high performance teams. Another section report will also give insight of how challenges are dealt with inside a team environment and the recommended action steps to motivate the team performance effectively. Introduction There is a slight difference when it comes to distinguishing the differences between a group and a team.

Read More
888 Words | 4 Pages

The speed of technological improvements always exceeds the speed of customer needs. Therefore, with the continuous improvement of disruptive innovation products, the new properties will meet the needs of mainstream users, attract more customers and cause damage to incumbents. For example, compared to the xed-line telephone, the mobile phone is a disruptive innovation. Although the rst generation mobile phone has drawbacks such as high price and poor signal, the portability of mobile phone is good. So in the beginning, the mobile phone does not shake the mainstream telephone market.

Read More

More about Week 5 Team Project: Loss Of Competitive Advantage

Related Topics

Open Document