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At & T Executive Summary

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AT&T has become one of the most popular brand names associated with telecom industry and offers products and services for consumer, small business, enterprise, wholesale, and local search its current products include.
Product/Service Description
Wireless AT&T Mobility offers a wide variety of wireless voice and data services over one of the nation's largest digital voice and data networks.
Digital TV AT&T's video solutions including the following:
• AT&T U-verse TV
• AT&T | DIRECTV
Internet AT&T is the US' largest broadband provider, offering security, privacy, and virus protection in addition to access. Access options include:
• AT&T Dial-Up
• AT&T DSL
• Satellite High Speed Internet Powered by Wild Blue
• AT&T Wi-Fi
• Laptop Connect
• Home Networking
Bundles AT&T offers flexible combinations of home phone, broadband, TV, and wireless services, depending on availability. Particularly popular are the AT&T U-verse bundles.
Home Phone AT&T provides home phone services, primarily in the local service areas of the various local service operating companies acquired by SBC Communications. …show more content…

The various ways of advertising will be sales promotion, public relations, and direct marketing. AT&T will combine the traditional media vehicles such as television, radio, and newspaper, also internet/online utilizing Facebook, and Twitter; outdoor media campaigns which will entail billboards on public transportation to run for 6 months for each promotion for the next two years to increase 50% of our sales. Also AT&T will initialize a referral program (word of mouth) which will offer incentives and rewards for any customer who is willing to share their pleasant experience they encountered with AT&T, with a family member or someone from their circle of friends who are not currently AT&T

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