ipl-logo

At & T Executive Summary

474 Words2 Pages

AT&T has become one of the most popular brand names associated with telecom industry and offers products and services for consumer, small business, enterprise, wholesale, and local search its current products include.
Product/Service Description
Wireless AT&T Mobility offers a wide variety of wireless voice and data services over one of the nation's largest digital voice and data networks.
Digital TV AT&T's video solutions including the following:
• AT&T U-verse TV
• AT&T | DIRECTV
Internet AT&T is the US' largest broadband provider, offering security, privacy, and virus protection in addition to access. Access options include:
• AT&T Dial-Up
• AT&T DSL
• Satellite High Speed Internet Powered by Wild Blue
• AT&T Wi-Fi
• Laptop Connect
• Home Networking
Bundles AT&T offers flexible combinations of home phone, broadband, TV, and wireless services, depending on availability. Particularly popular are the AT&T U-verse bundles.
Home Phone AT&T provides home phone services, primarily in the local service areas of the various local service operating companies acquired by SBC Communications. …show more content…

The various ways of advertising will be sales promotion, public relations, and direct marketing. AT&T will combine the traditional media vehicles such as television, radio, and newspaper, also internet/online utilizing Facebook, and Twitter; outdoor media campaigns which will entail billboards on public transportation to run for 6 months for each promotion for the next two years to increase 50% of our sales. Also AT&T will initialize a referral program (word of mouth) which will offer incentives and rewards for any customer who is willing to share their pleasant experience they encountered with AT&T, with a family member or someone from their circle of friends who are not currently AT&T

Show More
Related

A Rhetorical Analysis Of GEICO Insurance In The US

977 Words | 4 Pages

Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market

Read More

Rogers Communications Inc Executive Summary

1102 Words | 5 Pages

Rogers Communication Inc. is a comprehensive Canadian communication and media company. It collects revenue in the field of wireless communications, cable television, home phone and Internet (“Rogers Communications Inc. 2013 Annual Report,” 2013). Rogers wireless is Canada’s largest wireless service provider，which operates three different types of network now, that is global system for mobile communications (GSM), high-speed packet access (HSPA), and long-term evolution (LTE) (Iain M, 2011). Rogers Wireless sells customers with smartphones and wireless devices; meanwhile, it provides wireless roaming across America and two hundred other countries. It is a multifaceted player in current market currently serving over 9-million subscribers countrywide.

Read More

Comparison Of Verizon And AT & T Wireless Inc.

328 Words | 2 Pages

Verizon proved to be the highest award-winner in nearly all aspects of its performance, and AT&T was right next to Verizon. These competitive companies have been on top of the wireless industry for many years. Both companies have their strengths

Read More

Comcast Business Analysis

1513 Words | 7 Pages

Xfinity Internet offers a wide range of flexible and reliable services, including the nation’s fastest internet and the nation’s fastest in-home WiFi via the Xfinity Wireless Gateway - all made possible through investment in building a network that makes broadband widely available. Outside the home, Xfinity internet provides its internet customers free access to an expanding network of nearly one million WiFi hotspots in select cities from coast to coast. Customers with internet services have a dashboard called Xfinity Connect, an online portal allowing them to access their email, contacts and calendars, program DVRs and to listen to their voicemails. Last, but not least, Comcast has decide to reimage how people communicate with Xfinity Voice. Xfinity Voice is Comcast’s phone service that combines the features of a traditional home phone with those of a smartphone.

Read More

Atha Corporation Executive Summary

791 Words | 4 Pages

Executive Summary Here at the Atha Corporation, our main objective goals for the upcoming fiscal year are too; double our sales and increase our consumer market, increase employee productivity among our current employees, and to hire several new employees for each department to add to the sales and productivity for the coming year. The Atha Corporation has secured financial backing from a venture capital firm that will be allocated appropriately amongst each department to aid in the efforts of our future sales goals. Our management team is imperative to the implementation of all new ideas. All department managers are working together in conjunction with the Human Resources Department to ensure the proper management, performance, and moral amongst

Read More

Healthy People 2020 Action Plan

862 Words | 4 Pages

Marketing of the plan can be done through several avenues. For instance, churches within the African-American community play a significant role in leading the community in several aspects of life. So as a natural starting point, marketing to parishioners through church bulletins, announcements during and after church services, as well as advertisements on church and community billboards is an effective way of getting the message out to the community. Other means of spreading the message are through local newspapers, radio and television channels,

Read More

Discuss Two Commercials Which You Found To Be Effective

735 Words | 3 Pages

Advertising is way of persuading people into doing/not doing something. It could be to persuade someone to buy something or inform something dangerous. The most common way to advertise is through television or the internet. Advertisement is one of the most popular ways of marketing and many companies use various tactics and languages techniques to convince someone. Identify and discuss two commercials which you found to be particularly effective.

Read More

Home Security Purposes Of AT & T

1518 Words | 7 Pages

The AT&T Corporation, formerly known as the American Telephone and Telegraph Company, was created as a subsidiary of Alexander Graham Bell’s company, Bell Telephone (nytimes.com). AT&T was formed to handle the long-distance portion of the telephone company but has since branched out into other forms of technology (about.att.com). AT&T has always been innovative for their time, in 1927 they were the first to make a transatlantic phone radio which stretched from New York City to London (nytimes.com). AT&T has recently started expanding their company into other mediums, they bought out DirectTV in 2014, and launched their new product Digital Life in 2013 (about.att.com). Digital life is an application that connects to a smart security system that

Read More

Vee Verizon Competitor Analysis

406 Words | 2 Pages

T-Mobile is 15th largest cellular carrier in the United States. T-Mobile is the smallest carrier out of its competitors. T-Mobile has the worst coverage out of AT&T, Verizon and Sprint. T-Mobile covers 75% of urban areas and 50% of rural areas. Like its fellow competitor AT&T, T-Mobile also covers a great amount of international countries.

Read More

Advolmart's Promotion Mix Strategy

800 Words | 4 Pages

Promotion Mix Advertising Advertising offers several key advantages like it will lend credibility to our product and brand. Advertising will introduce AdvaLert to the target market as a new product. Persuading the audience to choose AdvaLert over a competitor’s by allowing NST to strategically place our ads to reach the target market. Once established in the market advertising can remind the target market of AdvaLert’s benefits and value.

Read More

Apple Executive Summary

1435 Words | 6 Pages

Executive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.

Read More

AT & T Marketing Strategy Essay

3108 Words | 13 Pages

ESSENTIALS OF MARKETING ASSIGMENT 1 AT&T’s MARKETING STRATEGY SUBMITTED TO: Prof. Sujata Joshi Faculty (Marketing) FROM: GARGI MODI (14020541147) NAVDEEP SINGH (14020541148) JASPREET SINGH (14020541149) ABHINAV NIRWAN (14020541150)   INTRODUCTION AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas Company). As of May 2014, AT&T is the 23rd-largest

Read More

Everyday Use And Abuse Of Persuasive Essay

644 Words | 3 Pages

Anywhere a person looks, he or she will always see some form of advertisement. Billboards, fliers, posters, bumper stickers, and other printed media are highly visible almost everywhere in the streets. The purpose of all these diverse types of promotional ads is to inform the people about a company’s merchandise or service. They also seek to communicate a message to society. Every printed advertisement carries a specific message that associates with its sponsorship.

Read More

Explain How Does Advertising Mirrors Society

1126 Words | 5 Pages

Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

Read More

The Influence Of Artistry In Advertising

1442 Words | 6 Pages

1 INTRODUCTION TO ADVERTISING Advertising messages were delivered across different media television, print, radio, Web and outdoor displays. Recently advertisements are delivered through smart mobiles, tablets, ATMs, and screen displays are made available in airports check in terminals, retail check out machines, information kiosks in stores and malls. Advertising is any kind of non personal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform, motivate and persuade the target audience. Advertising is the most important element in promotion mix it can create a distinct brand identity, motivate the customer and boost sales.

Read More

More about At & T Executive Summary

Related Topics

Open Document