Healthy People 2020 Action Plan

Action Plan/Program Description In order to address the issues related to cardiovascular disease and its risks, there must be a plan of action involving community-wide support. In devising a plan to help with this initiative, Healthy People 2020 suggests using the MAP-IT process to help plan and organize these efforts (Fredland, 2015). The initial steps are to gain a group of individuals, that are preferably part of the community and that care about the community involved. Examples of these individuals within Jefferson Parish could be the residents of the community, professional members of the community, councilmen, local sororities and fraternities, social groups, as well as churches and schools within the community. After the community

Catchy names will aid in marketing the information about the health program to the community (Fredland, 2015). For this health service plan, the marketing name will be advertised under the name of “Heart2Heart.” This program is described in terms of the community coming together to have heart-to-heart conversations on the state of healthcare within the community. Focus will be on life-choices, such as diet, exercise, recreation, chronic and acute healthcare prevention, stress-reduction, access to healthcare, access to nutritious foods, and healthcare provider advice. The marketing program will be initiated as follows: Heart2Heart: Discussing and addressing heart disease and its’ risk factors to decrease the incidence of heart disease within the African-American community of Jefferson Parish. Marketing of the plan can be done through several avenues. For instance, churches within the African-American community play a significant role in leading the community in several aspects of life. So as a natural starting point, marketing to parishioners through church bulletins, announcements during and after church services, as well as advertisements on church and community billboards is an effective way of getting the message out to the community. Other means of spreading the message are through local newspapers, radio and television channels,

Classes and forum discussions will focus on prevention of the risks, healthy lifestyles, and preventative care, which will be in-line with the plan goals of Healthy People 2020. The goals of Healthy People 2020 are to improve cardiovascular health and quality of life through prevention, detection, and treatment of risk factors for heart attack and stroke; through identifying and treating heart attacks and strokes early, and prevention of repeat cardiovascular events, and reduction in deaths from cardiovascular disease (ODPHP,