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Health Promotion Needs To Be Target To The Specific Audience

467 Words2 Pages

In this unit, I learned how communication and marketing health promotion needs to be target to the specific audience to have a substantial outcome. Thorough assessment about the community and audience is required before finding the proper communication tools and marketing for health promotion. For example, communication about disaster preparedness would be different between young adults versus an older population. Communication and marketing about disaster to younger adults would be effective through social media (Facebook, Twitter, Instagram, etc.). However, for older adults, other sources of communication for disaster preparedness would be needed because less older adults utilize social media. Additionally, communication is vital during disasters. …show more content…

Assessing the physical environment, access to health services, biology/genetics, social environment and individual behavior plays a role in identifying the strengths and weaknesses of the community. Assessing physical environment provides insight in the safety of the infrastructure within the community and how the physical environment would play role in a disaster. Access to health services needs to be assessed because after a disaster, individuals injured will need to be able to access immediate care. The effects of a disaster will be greater if hospitals and clinics are located further away or are not accessible to everyone in the community. Biology and genetics provides insight on the health conditions of individuals within the community. It is important to note if a community has higher rates of certain diseases that require medical intervention, because this identifies a need within the community during a disaster. Assessing social environment, cultural views within the community, and individual behavior is important because it provides insight on how health promotion marketing needs to be tailored to appeal to the community. Social environment and individual behavior also provides insight on what interventions would work best for the specific

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