ipl-logo

At & T Executive Summary

705 Words3 Pages

AT&T provides a variety of services to include wireless communications, local exchange services, long-distance services, data/broadband and Internet services, video services, managed networking, wholesale services and directory advertising and publishing. It operates in several segments including wireless, wireline, and advertising solutions. In additional AT&T combines services, wireless and streaming under one umbrella and not counting against data.
The resource-based view (RBV) strategy analyzes a firm’s internal resources that may potentially be the key to achieving a competitive advantage. In order to sustain a competitive advantage, a firm must have unique resources (Barney, 2004). RBV strategy is used to evaluate the internal capabilities of an organization's resources and competencies (Barney, 2001). Resources are what the organization has, and capabilities are what the organization does. The critical resources that AT&T has at its disposal are a strong financial position, extensive network infrastructure, research and development facilities, brand image, a unique culture and intellectual property. All of these factors combined make AT&T a formidable opponent for continued international expansion. …show more content…

AT&T can remain flexible in an evolving market through their ability to make marketing changes to their “packages” with little to no extra cost (AT&T Strategic Analysis, 2012). The greatest strength the AT&T possesses is the fact that they supply their own data and build out its own networks (AT&T Strategic Analysis,

Show More
Related

Qlt1 Task 4

996 Words | 4 Pages

Consequently, having existing competitors who are just as large and possesses as many technological advances will require Company X to become more attentive via monitoring product rating amid non-Company X. Therefore, Company X must sustain the consumer’s loyalty along with procuring new customers while balancing products that will bring in new business. Along with products and technology, Company X will need to seek ways to offer these services for the best prices while remaining profitable. Cellular services have become more challenging because consumers are always seeking to save money. New companies are always willing to offer cellular plans that appear to be in direct competition.

Read More

The Kroger's Corporate Level Strategy

253 Words | 2 Pages

In the review of the corporate level strategy, we can see many different competitive advantages branching from their use of corporate diversification and vertical integration. Going deeper into those strategies the three elements that allow for a competitive advantage for The Kroger Co. include operating into different markets, having a successful customer reward program, and by having many different locations nationwide under many different brand names. The VRIO analysis found that all three of these give Kroger’s a sustainable competitive advantage by being valuable, rare, costly to imitate and having the right organization structure business wide. In the review of the business level strategy, there were just as many different competitive

Read More

Atha Corporation Executive Summary

791 Words | 4 Pages

Executive Summary Here at the Atha Corporation, our main objective goals for the upcoming fiscal year are too; double our sales and increase our consumer market, increase employee productivity among our current employees, and to hire several new employees for each department to add to the sales and productivity for the coming year. The Atha Corporation has secured financial backing from a venture capital firm that will be allocated appropriately amongst each department to aid in the efforts of our future sales goals. Our management team is imperative to the implementation of all new ideas. All department managers are working together in conjunction with the Human Resources Department to ensure the proper management, performance, and moral amongst

Read More

Charm City Run Swot Analysis

825 Words | 4 Pages

The decision to exploit most opportunities is risky, but with Charm City Run’s unique strategic resources, that risk can be reduced. Before the Levinson’s founded Charm City Run, they did not live in the Baltimore area, but instead visited it occasionally to run. They were given the idea of Charm City Run from a company in their home state, Texas, called Run-Tex (“About Us”, n.d). The owners of Charm City Run were able to take an idea from their home state, and transform it into a Baltimore-based company. A firm resource is defined as “a firm’s capabilities that are valuable, rare, costly to imitate, and costly to substitute” (Dess et al., 2010, p.95).

Read More

Vertical Integration Case Study: Verizon

1532 Words | 7 Pages

This is because they look to interact directly with the final customers. The book states that a firm should vertically integrate business activities where they possess valuable, rare, and costly-to-imitate resources and capabilities. With competition consistently playing a factor, Verizon had to find a way to gain a competitive advantage. In this case, network reliability, products and services, customer service, and familiarity are the different paths Verizon has chosen to differentiate products and secure a competitive advantage. The forward integration strategy stands to benefit the larger cellular providers more.

Read More

T-Mobile USA, Inc.: A Case Study

761 Words | 4 Pages

Today’s communication is all about cell phone technology. Every day new cell phone models are coming and carriers are luring the customers with attractive low pricing on these cell phone models with monthly plan to go along with it. This was not the case a year back in a very saturated wireless industry in US. Major players like AT&T and Verizon were ruling the market and companies like T-Mobile and Sprint were struggling to keep the customers. T-Mobile USA, Inc. made some bold moves to break away from saturated market and offered customers contract free plans along with payment plan on new handsets.

Read More

Evolution Of AT & T

341 Words | 2 Pages

Today AT&T, much like Verizon, focuses on their innovation throughout the entire company ("AT&T's History"). Many of the steps they are taking today are nearly identical to Verizon.

Read More

Premier Inn Swot Analysis

1718 Words | 7 Pages

Resources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage

Read More

What Is AT & T Competitive

696 Words | 3 Pages

Bell faced his first threat of competition during the 1890s, after one of his two patents had expired and over 6,000 companies entered into the market. “AT&T is a global networking leader, focused on delivering IP-based solutions to enterprise and government customers” (AT&T). AT&T is not only fighting to provide service for the homes of their ordinary customers, but they also seek to provide other corporations with the services they need in order to run their businesses as well. AT&T’s vision includes providing their customers with the fastest and most reliable global

Read More

AT & T And The Telecommunication Industry

1556 Words | 7 Pages

AT&T, short for American Telegraph and Telephone, was founded as a telecommunications company, however, the company is attempting to merge with Time Warner Inc. to have a stake in mass media and entertainment. The shift in the telecom industry is crucial for companies like AT&T to remain relevant in the industry because technology is forcing this shift and companies must be able to keep up with consumer demand. This topic is important because consumers have had trouble accessing media and entertainment platforms due to the lack of technology and issues of content ownership from either their telecommunications or cable

Read More

Case Study Analysis: Zara Fast Fashion

1715 Words | 7 Pages

Resource based view is the tool that is used in order to evaluate the resources that are important for the organisation to make their performance effective. It is regarded as a significant approach that is used by the organisation towards attainment of competitive advantage. The aim of this paper is to evaluate the resource based view literature and then applying the knowledge on the evaluation of a case study organisation. The selected organisation is Zara Fast Fashion, which is analysed with the help of use of RBV towards achievement of sustainable competitive advantage. The theoretical concepts of the resource-based view is analysed and applied on Zara as a real world example.

Read More

IT Value Engineering Model Concept

739 Words | 3 Pages

According to the RBV-based researches, each IT resource, its capability, IT-based core competence, and competitive advantage has close relationships. In sequence, this relationship may result in a conceptual model of IT value engineering [15]. 2) This research is a continuance of previous researches, thus, it is not dedicating to modeling the relationship between IT and the organization performance. This model has been performed by past studies such as [15], [10], and so forth.

Read More

Internal Factors In The Educational Industry

1792 Words | 8 Pages

Thus, the RBV gives an internal view of both the tangible and intangible assets of the company. In retrospect, tangible assets, can be replicated by competitors and loses its creditability to students deciding on which institution to attend. Thus the benefit for all postsecondary institution is to establish resources that are intangible. By implementing the RBV model postsecondary institutions can identify all of their resources internally; however, this may pose a handicap view on the company strategic practices to stay competitive in their respective

Read More

Heterogeneity In The Workplace: Case Study

863 Words | 4 Pages

The combination of resources and capabilities are significant because if one firm has the knowledge of an opportunity and implements a strategy, others witness and implement the same strategy. Without a solid understanding of how important combining the resources and capabilities of a firm, the group of competitors soon have the same idea, resources, and purpose which takes away the competitive advantage one had previously. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, (1).

Read More

Advantages And Disadvantages Of Gaining Competitive Advantage

2258 Words | 10 Pages

A firm has a sustained advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential competitors and when these other firms are unable to duplicate the benefits of this strategy. A firm enjoying a sustained competitive advantage may experience these major shifts in the structure of competition, and may see its competitive advantages nullified by such changes. However, a sustained competitive advantage is not nullified through competing firms duplicating the benefits of that competitive advantage. To have the potential of sustained competitive advantage, a firm resource must have four attributes :

Read More

More about At & T Executive Summary

Related Topics

Open Document