ipl-logo

T-Mobile Essay

779 Words4 Pages

Introduction

In January 2013 T-Mobile’s Business Strategy currently consisted of the following:
1. Target underserved customer segments in our markets.
2. Offer simple, predictable, affordable and flexible service plans.
3. Remain one of the lowest cost wireless service providers in the United States.
4. Expand our markets.
5. Continue to invest in our networks.
6. Offer nationwide voice, text and web services (T-Mobile USA, Inc. 2012).
This strategy has lead them to be the #4 cell phone carrier in the United States preceded by Sprint, Verizon, and AT&T. In 2014 T-Mobile changed their strategy to include their un-carrier strategy. T-Mobile did something that no other carrier did at exactly the right time that consumers wanted it. They …show more content…

~ Which of the factors that the industry takes for granted should be eliminated?
1. Which factors should be reduced well below the industry’s standard?
2. Which factors should be raised well above the industry’s standard?
3. Which factors should be created that the industry has never offered?
By answering these questions we can see that T-Mobile needs to reduce the complexity of 2 year contracts and the availability of a new cell phone every two years, raise the network availability and create a service plan that consumers want, no contracts and no upgrade fees.
Below is the industry value curve that shows T-Mobile going after a market of no 2-year contracts and little to no upgrade fees.

T-Mobile has many phases 1.0-8.0 of this new market of consumer they are trying to reach, which consists of the following: (T-Mobile USA, Inc., (2014)).
1.0 Unlimited Data, No Annual Service Contract
2.0 JUMP!
3.0 International Roaming and Tablets Unleashed
4.0 Contract Freedom
5.0 Test Drive
6.0 Music Freedom
7.0 Wi-Fi Unleashed
8.0 Data

Show More
Related
627 Words | 3 Pages

Introduction Verizon Communications started in 1984 as “Bell Atlantic” and one of the seven “Baby Sell”. In 2000, Bell Atlantic merged with independent phone company GTE Corporation and created the name "Verizon", a combination of VERITAS, the Latin word “ truth” and horizon, signifying forward-looking and visionary.(“Wiki”). “Verizon Wireless serves mobile phone, text message, and data services for smart phones, tablets, and computers, as well as wireless hotspot devices.” (“Wiki”). Verizon competes against other national wireless service providers, including AT&T, Sprint Nextel Corporation and T-Mobile USA, as well as various regional wireless service providers.

Read More
1751 Words | 8 Pages

NET PROVIDERS The network provider Verizon lost faith in RIM when they requested that they create an 'iPhone killer' in 2007 which RIM failed to deliver. Verizon did not have a contract with Apple as they were exclusive to AT&T so it was vital that RIM provided them with a new innovative product. (The Huffington Post Canada, 2013) states that, 'Verizon Wireless approached BlackBerry maker Research in Motion in 2007 to help them create an "iPhone killer" but BlackBerry failed to live up to the challenge.' Verizon turned to Google following the failure of RIM's 'iPhone killer' to ask them to attempt to provide a competitive product.

Read More
1866 Words | 8 Pages

Verizon and Sprint are just two of them, and both have rich histories featuring great accomplishments. Sprint’s history began

Read More
1568 Words | 7 Pages

5. Good compensation system for employees. 6. Owned stores at prime locations. 6.

Read More
1532 Words | 7 Pages

This is because they look to interact directly with the final customers. The book states that a firm should vertically integrate business activities where they possess valuable, rare, and costly-to-imitate resources and capabilities. With competition consistently playing a factor, Verizon had to find a way to gain a competitive advantage. In this case, network reliability, products and services, customer service, and familiarity are the different paths Verizon has chosen to differentiate products and secure a competitive advantage. The forward integration strategy stands to benefit the larger cellular providers more.

Read More
750 Words | 3 Pages

New entrants to the marketplace pose a very low threat to Verizon. The cost of establishing a wireless company and building a network that can compete with a low-budget carrier, much less an industry behemoth such as Verizon, is substantial. Verizon has been around since the early days of the industry and has spent years building its name. It is unlikely that a new company can arrive on the scene and clear the necessary hurdles to compete with Verizon.

Read More
406 Words | 2 Pages

T-Mobile offers the iPhone 6 for $549.99. T-Mobile also offers installment plans, $37.08 for 12 months and 27.08 for 18 months. The price for a single line on T-Mobile services would be $50.00 with one GB of internet and unlimited talk and text. Sprint Sprint is the third largest company in the United States. Sprint is offered nationwide.

Read More
983 Words | 4 Pages

This paper explores the design and development of a socialization process for employees to leverage human capital at T-Mobile USA. It will address the research of two varying definitions and approaches to organizational socialization and how T-Mobile can implement a strategy that can satisfy both opposing views while simultaneously aligning its process with the organization’s culture, strategic goal and talent strategy. This paper will offer insight on T-Mobile’s values and missions as an organization, their overall strategic goal, and current strategy for talent management. This paper will highlight the importance of strategic alignment by analyzing the models of companies like Berkshire Hathaway and GE. This paper will also make a recommendation for a new socialization process for T-Mobile’s employees.

Read More
2026 Words | 9 Pages

But today they are just holding around 1 or maximum 2 percentage of cell phone market. What happened to it? Why there was such a big fall in the market for the company? Why there customers preferred and moved to

Read More
1061 Words | 5 Pages

Long gone are the days of sitting at home waiting for a phone call or finding a computer to look something up on the internet. In America, mobile phone ownership is at all time high with 95% of Americans owning some sort of cell phone whether it be a smart phone or a general dial and speak phone (Pew Research Center, 2018). This case study will examine firms in the mobile phone market, the market structure and correlating pricing strategies to give a better understanding of how organizations such as this can achieve profit maximization. So, who are the key Players?

Read More
702 Words | 3 Pages

Do you want a wide selection of quality handsets at affordable prices? Are you looking for a network with the best nationwide coverage? Indeed, there are a lot of questions to ask as you search for the best wireless carriers. In reality, though, picking a carrier is all about trade-offs. There isn’t that one network that trumps the rest of the competition in terms of price and performance.

Read More
752 Words | 4 Pages

From 1983 all the way to 2014, mobile phone subscriptions worldwide grew tremendously. Because of these

Read More
1147 Words | 5 Pages

This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a

Read More
1546 Words | 7 Pages

3. Competitive Strategy of the Company 3.1 Value Proposition Value Proposition: Value proposition of a company is identified as the combination of customers served, products offered, channels used to deliver those products and price at which products are offered to provide value to the customers.  Needs Catered: Airtel satisfies wide range of needs of its costumers, connecting people across the world including remote areas in fraction of minutes. It helps in sending and receiving timely information besides providing entertainment (DTH Services) and best customer service.  Target Customers:

Read More
751 Words | 4 Pages

4. Accessibility The phone is available at all leading network providers, targeting the specific market of potential buyers. This phone has network coverage across the country and the ability to roam internationally This phone is available at shops where people in your lower income bracket would shop eg.

Read More

More about T-Mobile Essay

Related Topics

Open Document