What Is The Smartphone Industry In Canada Porter's Five Forces

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INDUSTRY ANALYSIS According to Euromonitor (2015b), the retail volume of smartphones in Canada in 2015 was about 14.7mn units, with a year-on-year growth of about 3%. In order to analyse the dynamics of the smartphone industry in Canada, Porter’s Five Forces framework has been used. Porter’s Five Forces Competitive Rivalry The two major competitors in the Canadian market in 2015 were Samsung and Apple with 34% and 30% market share respectively. LG, Blackberry, and Microsoft are the other big players. These five companies have captured more than 97% of the market (Euromonitor, 2015a). This high concentration makes the industry less competitive. The companies continuously come up with new smartphones with better features to maintain or increase