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Business Analysis: Verizon CEO Lowell Mcadam

311 Words2 Pages
Verizon's newly elected CEO Lowell McAdam set forth a desired platform for the company in order to improve its overall operation. There were three goals established to execute this mission. Those goals were to build a business and workforce that was as good as it's network, Lead in shareholder value creation, and to be recognized as an iconic technology company (Kinicki, 2013). The primary motivation for Verizon was to create a culture that focuses on value. This pursuit was lead by McAdam. He first probed the shareholders, analysis,and potential investors to determine what success would look like to them. With a clear objective and the desires of the shareholders obtained he moved forward with the leverage shareholder value, or the LSV.
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