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Mcdonald's Core Competencies Analysis

4002 Words17 Pages

Task 1
1.1Assess the business missions, visions, objectives, goals and core competencies on their strategic planning
Missions- The missions for McDonald’s are to be our customers' favorite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Our customers are the reason for our existence.
Strategies-place the customer experience at the core of all they do.

Visions- The visions for McDonald’s are to be the best quick service restaurant experience". Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
Strategies- offer products and services which are not available in the …show more content…

McDonald’s got a unique recipe which cannot be easily copied by its competitors. Only some people may knows about the secret recipe. The people who wanted this secret recipe information need to sign a confidentiality contracts. Besides that, economies of large scale and cost leadership are also core competencies of McDonald’s. McDonald as a company who enjoys economies of large scale, they can reduce their cost with the successful in large operations by making the product cheaper while maintaining its quality. Another core competency of McDonald’s is technological, financial and physical assets. McDonald’s provide huge assets which make it even more powerful in expanding its business all over the global. Modern technological innovations to communicate motivate and make comparisons between area managers in order to improve the performances of each outlet. Good location also a core competency. McDonald’s outlet can see in crowed city. McDonald’s mainly located in city centre, airports theme parks etc. This will attract a lot of consumer during peak hours. Lastly, core competency of McDonald’s is franchising. With franchising, McDonald’s can get the brands to international and national markets, franchising is the best tool which increase the rapid business …show more content…

The idea of this plan for McDonald’s is to not be the biggest fast food restaurant chain, but to be the best fast food restaurant chain. McDonald’s want to achieve this plan by using the five P’s: People, products, place, price and promotion. Along with this McDonald's also involve geographic strategic plans. In U.S., McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the main focus area in the United States. McDonald’s has release the Southern Style Chicken Biscuit for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market basis. In the Asia-Pacific, Middle East, and Africa markets, McDonald’s strategic plan is focused around convenience, breakfast, core menu extensions and value. As well as all this, McDonalds also combined organizational strategic plans which include better restaurant operations, placing the customer first, menu variety and beverage choice. With McDonald’s overall strategic plan and its geographical strategic plan, the company should begin to see more positive financial results. McCafe is also a plan of McDonald’s. McCafé is a coffee-house-style food and drink chain, owned by McDonald's. On June 16, 2012, the first Mc Café launched by McDonald’s in Malaysia

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