The definition of a mission, according to Nassar (2007), is a summary of an organization’s vision (p.2.3). Nassar (2007) states the goals are a means of accomplishing the mission (p. 2.2). Each goal is reduced to smaller objectives that are met by following steps in a process (Nassar, 2007, p. 2.3)
According to Folen’s article (2011), from the beginning, the Higa family strived to build a company that while ambitiously endeavoring to take risks in bringing exciting new dishes and ideas to its guests, but also remaining committed to the community that supported it (para. 1). Zippy’s strives to become Hawaii’s favorite restaurant and continue its tradition of providing delicious meals and thoughtful service in a pleasant environment (Zippy’s,