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On January 17, 2001 Eric Schlosser, a contributing editor at the Atlantic Monthly and author of Reefer Madness, depicts “The Dark side of the All-American Meal” in his novel Fast Food Nation, one of TIME’s 100 best nonfiction books. In the novel, Schlosser employs many different rhetorical strategies throughout the chapters to inform and convince his audience of the scandalous nature of the fast food industry. Schlosser describes the unseen truths of industry in order to dissuade not only the American public, but all supporters of fast food. He writes to all members of society who eat fast food, so that he can alert them of what is happening beneath the surface of one of America’s most profitable and private industry’s. Chapter five is divided
In Fast Food Nation by Eric Schlosser, the argument being made is contrary to that of the general American population. Since many people view the fast food industry and its effect on the world as positive, the author must gain his audience’s trust through establishment of ethos. Schlosser first establishes understanding and solidarity with the reader through acknowledging the other argument. For example, he describes the experience of purchasing fast food in vast detail, following with reasoning as to how “the whole experience of buying fast food has become so routine,” (Schlosser 3) Here he subtly hints to the reader that he understands the lure of fast food and how it has all become ingrained into the minds of the general public.
Since the conclusion of World War II, the fast food industry’s place in America and its economy has rapidly grown. The industry grew along with the automobile industry, which allowed customers easier access to the food establishments. Throughout the book, Schlosser mainly focuses on McDonald’s since he credits it with inspiring many of today’s popular fast food chains. Schlosser retells McDonald’s rise to popularity, but also the dark side of its
The book, Fast Food Nation, by Eric Schlosser, is about “The Dark Side of the All-American Meal”. Fast food in America is not as good as it seems. Most customers don’t know that by eating this food, they are putting their health at a serious risk. You only see the good side of things, but never the bad. Fast food chains are now in control.
On January 17th, 2001, Eric Schlosser presented all sides of the all- American meal in an investigative novel that examines the local and global influences of the United States fast food industry. Read the section thoroughly. Then in a well- developed essay, analyze the rhetorical strategies Schlosser uses to convey his message. As American citizens we are all guaranteed the same rights regardless of race, religion, sex, etc.
Schlosser argues America’s lives are solely based off of fast food. Throughout his writing he describes how common it is in our society in which fast food is ordered, sold, and consumed. Everywhere you go, every glimpse you take, every corner you pass, fast food is being sold everywhere. Schlosser describes throughout his text the commonality of fast food in restaurants, airports, schools, and large chained stores available nationwide, in which each compress the similarity of fast food. Not only does he include how common fast food is in an American’s life, but he describes how Americans will spend more of their money in their wallet on fast food than they would on other livelihood essentials.
Fast Food Nation by Eric Schlosser discusses how the American nation has been shaped and changed by fast food. The author takes something that is so American, fast food, and portrays to the reader the impact it has really had on American life and its culture. The author talks to multiple people who feel the negative impacts of the fast food industry and then goes more in depth about it. He relates life today to different time periods, such as the 1920s, great depression, and the industrial revolution. This book shows the read that in fact, history does repeat itself.
Most of the devices used are intended to highlight the negativity and brutality imposed on both the consumers and workers involved in fast food industries. Schlosser begins the book by building up his credibility through his knowledge of several fast food chain’s humble beginnings in pursuit of the American dream. Schlosser then eases his way into the conniving manner in which fast food industries have infiltrated almost every American household and deceive their consumers. The use of rhetorical devices such as ethos, pathos, logos, repetition and parallel structures in Eric Schlosser’s book Fast Food Nation: The Dark Side of the All-American Meal fulfill his intentions of relaying the demonizing message that fast food chains are unhealthy, stimulate unfit working conditions, and monopolize on the vulnerability of America’s young people and fast-paced
In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).
“Don’t Blame the Eater”, written by David Zinczenko, is a short article discussing how fast food is the main cause of childhood obesity. This article came about in relations to two kids filing a lawsuit against McDonalds for making them fat. He begins his piece by sympathizing with these individuals because he used to be like them. Zinczenko then informs the reader of his background and how he fell into the category of being dependent upon quick and easy meals. In an attempt to provide a valid argument, he debates on how kids raise themselves while their parents are at work and that the nutritional values are not labeled upon prepared foods.
Introduction In the year 1993 a sociologist named George Ritzer wrote a book called The McDonaldization of Society, which wasn’t about how the deliciousness of McNuggets has revolutionized the world, but instead focused on how the methodology and rational structuring used at the McDonalds franchise functions. The concept is that traditional ways of thinking are replaced by ends/means focused goals, sense of social control and prioritization of efficiency. In the words of Ritzer McDonaldization is “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. The following essay discusses the origins of Ritzers’ theory of McDonaldization, elaborates on the four components proposed by him and talks about the critique ‘irrationality of rationality’.
As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term
Mcdonald’s With a product that’s served in over 117 countries, feeding millions of customers every day, McDonald’s branding success is undeniable. The key to McDonald’s branding and marketing success is segmentation and experimentation. McDonald’s main focus is the US, where they spend most of their budget and trial more new products and innovations. The American audience is their largest – Americans spend more money at McDonald’s than any other fast food restaurant in the country.
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.
I. Introduction A. Hook/Attention getter: “Fast food” is named as fast food because of the whole process from ordering, preparing and serving the food just take several minutes. B. General statement: Fast food is becoming more and more popular among people around the world because of the changing of lifestyle from the past times to the present times. C. Thesis statement: Due to the convenient, affordable price and good taste of fast food, consumption of fast food is rising according to studies but it also brings negative effects on our health in the long run. II. Body A. Topic sentence: Fast food restaurant such as McDonalds (McD) or Kentucky Fried Chicken (KFC) are available almost anywhere in the world, and you can even get it with a simple phone call and get it delivered right in front of your door step or by ordering through their websites without leaving your work desk.
