What Is T-Mobile?

Founded in 1994 T-Mobile is a cell phone company in the United States of America and Europe that is owned by a German company name Deutsche Telekom. T-Mobile is ranked as the number three mobile carrier in the U.S.A as of today, taking Sprints place their strategic plans have caused other mobile network companies to play catch up and follow T-Mobile’s move. According to (Wireless Telecommunication Services, Company Overview of T-Mobile US, Inc., 2016) T-Mobile provides mobile communications services in the United States, Puerto Rico, and the U.S. Virgin Islands. Offering services such as voice, messaging, and data services in the postpaid, prepaid, and wholesale markets; as well as wireless devices, including smart phones, tablets, watches,

By signing up online, in stores, or over the phone, customers have a variety of choices when it comes to purchasing the newest device out. T-Mobile carries a wide range of brands when it comes to their devices, Apple, Android, Microsoft, and others (EuroAsianism, 2009). Maisie Ramsay wrote an article “T-Mobiles Front line Strategy: Retail Expansion” explaining the different channels that are being used by T-Mobile to expand their company. T-Mobile had 450 stores in 2011 and an additional 375 more during the AT&T merger, as well as another 375 stores in 2012. They have made the 1,000 mark when T-Mobile opened a store in Pompano Beach, Florida. The reason why T-Mobile is expanding is because “It all comes down to driving churn down and loyalty up” stated Michael Sentowski, vice president of national dealer programs. “We’ve got to continue to build stores where our customer base is. That’s something we’ve been lacking.” This operation is called “T-Mobile Premium Retailer” program or TRP, outside companies to run T-Mobile branded retail stores. That is what differentiates T-Mobile from other companies who normally go with their own store. T-Mobile look for suppliers and companies that are hardworking and customer focused as they are. Committed to diversity, small business owners, and fair workers and environment for workers, T-Mobile

Prophet helped T-Mobile create the un-carrier strategy of what we know of today. This un-carrier strategy made T-Mobile a wireless carrier act in terms of the customer, this drops contracts, subsidized phones, overage fees for data, and early termination fees. (Helping a challenger brand redefine wireless, 2016). This marketing strategy helped increased T-Mobile net income, according to The New York Times “T-Mobile Reports Profit Surge After Cutting Price of Plans” by Reuters (2016), T-Mobile nearly tripled its profit as their lower price and binge on video streaming service added over two million subscribers. There “un-carrier” tactics has increase their net profit as it rose 1.1 percent as compared with the previous year $8.25 billion. The CEO of T-Mobile stated that “We aren’t just winning customers. We’re keeping them, too” as they added a net 2.1 million customers including 1.3 million new monthly or postpaid customers. T-Mobile ideas and strategy has created more revenue and help add more customers to its mobile network. Using their information resource to their advantage T-Mobile adhere to customer surveys and ideas through customer service calls and online questions, which landed T-Mobile as the pioneer of the un-carrier