Better Business Bureau Case Study

299 Words2 Pages
The Better Business Bureau is known for protecting consumers against unfair business practices (Ferrell, Fraedrich, & Ferrell, 2014). Before reading this week’s case study on the BBB, I have always felt that they were a credible business and looked out for the best interest of the consumer. When shopping online, I look for the BBB seal of approval and trust that the organization can be trusted. After doing my research, I do not feel the BBB has the best interest of the consumer in mind. While the organization operates as a non-profit organization, they rely on membership dues to keep them in operation. After conducting my research, it seems the BBB also relies on organizations to pay for their higher ratings regardless of any consumer