Beyond The Marketing Power Mind Of Psychographics Games By Rebecca Piirto

164 Words1 Pages
To start my research, I am going to go through a book named (Beyond the Marketing Power Mind of psychographics Games) by Rebecca Piirto. I used this book as a resource to start my research, this book includes a history of psychographics, and it included a two main topic that I would use in the research, which is “Attitudes and feelings that cause consumers to bond to brands”, and “The marketing implications of psychographics for manufacturers, retailers, advertisers, local, national, and international market.”, and there are more of them, but specifically these are the ones which are going to be used in my research. However, in this research iam going to use a survey to see other persons point of view from this research or topic. This research