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Examples of ethos pathos and logos appeals
Examples of ethos pathos and logos appeals
Using pathos ethos and logos in persuasion
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First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade
This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows
The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation
Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
Priscilla Avila Professor Karn English 1A March 9 2023 "Still, nearly half (48%) of businesses worldwide rely on the power of loyal customers to spread the word about their products or services. " - Grace Kim, https://tinyurl.com/92f4mfx4 A form of marketing called word of mouth is forceful and brief. It relies on audiences or consumers that will carry their review of a brand or products into their daily conversations. Whether their input is negative or positive, it leaves an impression on a potential customer.
All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.
A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.
While there isn’t much logos or ethos embedded within the commercial, there is an immense amount of pathos happening within this commercial. The directors choice of music, actors, and scenes all play an important factor to creating good pathos within this commercial. It may be a lot of work to put this much detail into a minute long commercial, but in the end, all of the decisions that the director chose to make creates a more enticing and very moving commercial. Music plays a huge role in anything, especially in commercials. A person might not directly recall what was playing but it sets an underlying tone throughout the entire commercial.
Archetypes of the male and/ or female are used to further a claim while the archetype has nothing to do with the claim. To show this, we will examine the identitiy of the archetypes of the female and give a history of the archetype that is being use. The first advertisement is about Caprisun punch juice and Kool-Aid Jammers, where Echo archetype is being used. Echo is from the Greek Myth story of Echo and Narcissus. Echo was the most beautiful of minor nature goddesses and favorite of the queen goddess Juno.
In the “Eat Mor Chikin” ad released by Chick Fil A viewers see a humorous trio of cows protesting against the consumption of beef-based products. The three cows are somewhat imitating humans by standing on two legs while holding very large signs on their bodies similar to protestors for organizations such as PETA (people for ethical treatment of animals). On each sign you can clearly see that the cows are attempting to spell “Eat More Chicken,” however each word is either misspelled or very badly written due to the fact that cows don’t have hands or a very high IQ. This image depicts each cow with a very stern look on their faces which clearly shows that they are each fed up with the consumption of cows and would rather let the chickens suffer. ‘
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
The older commercial advertised the product while consulting to what was going on during that time period. The newer commercial advertised their product, but also add humor and a child. Even though each commercial had different attributions, both commercials were successful at selling their product
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.
