Logos And Ethos In Commercials

246 Words1 Pages
While there isn’t much logos or ethos embedded within the commercial, there is an immense amount of pathos happening within this commercial. The directors choice of music, actors, and scenes all play an important factor to creating good pathos within this commercial. It may be a lot of work to put this much detail into a minute long commercial, but in the end, all of the decisions that the director chose to make creates a more enticing and very moving commercial. Music plays a huge role in anything, especially in commercials. A person might not directly recall what was playing but it sets an underlying tone throughout the entire commercial. Many people tend to focus on other things about a commercial, but the background music helps to create