The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.
PepsiCo knew this would get us talking something made creepy that if separate is normal cute to us. When the creature is singing and dancing and the guys join it then makes us feel we want to do the same thing. So there is definitely a huge amount of mixed emotions in this commercial. But this is what gets us talking and makes it a success. Logos and Pathos especially plays a very important role in getting this commercial out there.
This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes
Finally, the biggest rhetorical appeal used would be pathos. There is lots of emotion in this advertisement. Not sad or pitiful, but determined and understanding. There are lots of clips and statements throughout this advertisement made in hopes that they will gain the audience's attention and make them feel trustworthy and want to be a part of the brand.
The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation
To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.
Moreover, this quiet melody of song and calm tone of narration play role of making audience watch the whole commercial without annoying themselves. Additionally, the song in this commercial does not include many different instruments or lyrics. This choice works as keeping audience to be more focused on the narration, not on the music. Although there are not many of instruments or lyrics in the music, the audience will not be bored. This is because music changes slightly as the situation changes, too.
There were a lot of Superbowl ads this year. Some of them were persuasive, but other ones were just funny. But one persuasive ad that had my attention the most was the Wendy's ad. This ad was mostly a Logos mode of persuasion, but there is also slightly a pathos mode of persuasion. This ad was my favorite for many reasons.
Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.
In conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were
The commercial uses a much more easy-going tone to aid in the process of connecting the audience with the young boy in the play. In addition, it serves to slow down the
Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.
It makes me more engaged to want to listen or watch that advertisement. One reason being I want to listen to that song and then by doing that I am also learning about what you are advertising to me. Making me put forth more attention to the main focus point. Making me want whatever it may be they are presenting to me. This is also creating more attention like I said grabbing that viewers attention making them want to listen.
Simply adding background music to a speaking part can change the mood based on what is playing. Music is powerful enough, that when used properly it can bring about change in a person’s emotions (Morris & Boone, 1998). This in turn can sometimes increase the sales of a product. With the case of the GPS Commercial | Allstate Mayhem, they employed a different tactic. They played no music until the very end of the advertisement.
By displaying multiple views of different people, the advertisers show that Jeep is supportive of all cultures and lifestyles. The disfigured veterans shown flashing across the screen appeals to the viewer's sense of patriotism and empathy for America’s heros. Similarly, the commercial depicts images of young children and playful dogs to connect the viewer’s sense of home and comfort to Jeep. Playing in the background is a piano with an exhilarating melody. The music intensifies as the commercial progresses, but at the end the almost stops to emphasize that Jeep is created by the driver, not the company.
