For me, that one commercial took place in 2008 during Super Bowl 42 (XLII) by athletic brand Under Armour that introduced its shoe brand. The commercial was powerful and wanted to have people buy their shoes. The commercial included known athletes Ray Lewis, Vernon Davis, Bob Sanders and many others football players and athletes. Under Armour used logos and pathos to reach out to athletes of all ages so they could train better in their shoes.
Two Superbowl commercials that were persuasive were the skittles commercial and Mr.Clean commercial. These two commercials got the point of the product. Both of the commercials showed the product and what's it used for. They also both used something to the watcher's attention. The two commercials also used some humor to make the watcher stay and watch the commercial while they're showing the product.
ads have become a lot more daring over the years. This highlights a key historical context that as time goes on, people get used to things and boundaries can be pushed. This stems from a pathos response that allows the viewer of these commericals to become more open to it and less surprised with each viewing. This allows Carl’s Jr. to keep the viewer hooked until next time and the boldness of it all allows the viewer to always be able to remember it. That is what allows Carl’s Jr. to survive today among such sharp competition from McDonalds and Burger King.
There were several commercials in the 2017 Super Bowl, but not all them were successful. A successful commercial to me is one in which the company advertises their brand many times, the company draws their
The two Superbowl commercials I chose where Honda's 'Yearbooks' that fuel 'The power of dreams' And the Happy Daytona Day commercial. I choose these two because I like how Honda made it look old fashioned and with different celebrities. I like the Daytona one because I love NASCAR and I like how the whole nation watches the Daytona race. Honda was trying to sell the new Honda CR-V. Honda did this by taking different celebrities and having them say something inspirational than at the end they had the new Honda CR-V.
Needless to say, the folks over at Budweiser have figured out the formula to successfully sell beer, puppy power. The Super Bowl commercial warmed the hearts of all who watched by depicting a feel-good message of responsible drinking through the use of the rhetoric devices, pathos, logos, and ethos. In addition, the language, music, and predominant images presented throughout the commercial effectively conveyed the message and reached its overall
This in my opinion is a very effective commercial because of Ali Landry. Of course this wouldn't work now but back then when everyone knew her it all made sense as to why doritos decided to use her. It made the customers persuaded to buy doritos back then because of how she was miss usa and she was smoking hot. Commercial #2
The Superbowl has many persuasive commercials every time. During the Superbowl, there are time slots that companies fill with their advertisement. They want this advertisement to be the best. That way they can get more customers buy their product and their profits increase. The companies, in order to have the best or most memorable commercial, will either use someone famous or something funny to get the viewer's attention.
In the super bowl there are tons of commercials. For super bowl 51 it costed 5million dollars for 1 thirty second add. It is so expensive because of how many people watch the super bowl and if a lot of people watch the super bowl a lot of people get to see you’re commercial. The commercial by Kia witch was 61 second long was about 1 million dollars. The commercial focused helping the environment and showing the smart talk powers of their car and how you can talk through your car without using your phone.
This creates a sense of uneasiness with the audiences who have viewed this advertisement. By creating this discomfort, spectators are more likely to not only remember this commercial, but to veer away from these types of
Budweiser sought to take advantage of this opportunity to display their message to a massive number of people. Known for its unusual, patriotic and heart felt commercials during the Super Bowl, Budweiser is generally
Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
My favorite ad is #CATmageddon by the organization, Truth. This commercial started running in the beginning of the year and used video of current internet cat memes such as, Keyboard Cat, Roomba Shark Cat and Pirate Cat along with facts and slogans to address Truth 's anti-smoking campaign, "Smoking Kills pets too". The video first presented the fact that cats are twice as likely to get cancer if their owner smokes. This demonstrates the use of rhetoric logos to convince the audience with logical reasoning. In addition, the video also uses pathos, the love and enjoyment people get from watching cat video.
1) Through this ad Panera shows how they are social responsible by donating what they do not sell during the day. They also help their community have a small amount of support for those that do not have something to eat. The ad also expresses their freshness, looks like they bake every day and that what they have on stores is always a freshly baked product. 2) This Coca Cola ad show a girl and a guy sharing a Coca Cola. The ad inspires very nice emotions such as love.
There were numerous of insanely and outlandish commercials during the Super Bowl of 2015. Most of the commercials would have to advertise sex, kids, animals, or randomness in order to appeal audience. Then there are ads like the Dodge commercials. It sends a message that needs to be sent - respect wisdom. Social media can be cruel and demeaning, especially to elderly people.
