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Persuasive essays
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Persuasive essays
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Persuasive essay poachng
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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background.
There were a lot of Superbowl ads this year. Some of them were persuasive, but other ones were just funny. But one persuasive ad that had my attention the most was the Wendy's ad. This ad was mostly a Logos mode of persuasion, but there is also slightly a pathos mode of persuasion. This ad was my favorite for many reasons.
I choose the very first Got Milk commercial for my second advertisement that ran five days after the start of got milk. The commercial features a hapless history buff, played by Sean Whalen, making a peanut butter sandwich. He takes a big bite of the sandwich before receiving a call to answer a radio station’s ten thousand dollar trivia question, “Who shot Alexander Hamilton in that famous dual?”. It shows the man’s apartment to be a private museum to the dual, packed with artifacts such as the gun, bullet, cloths, and portraits of the two with their names on a plaque below them. He answers correctly, but because his month is full of peanut butter his answer was unintelligible to the radio host.
My favorite ad is #CATmageddon by the organization, Truth. This commercial started running in the beginning of the year and used video of current internet cat memes such as, Keyboard Cat, Roomba Shark Cat and Pirate Cat along with facts and slogans to address Truth 's anti-smoking campaign, "Smoking Kills pets too". The video first presented the fact that cats are twice as likely to get cancer if their owner smokes. This demonstrates the use of rhetoric logos to convince the audience with logical reasoning. In addition, the video also uses pathos, the love and enjoyment people get from watching cat video.
Advertisers have years of experience in tricking the viewer to buy their product. Advertisements are built to appeal to your values and desires so that you are comfortable in spending money. A good example of a well-done advertisement is the “GPS Commercial | Allstate Mayhem” produced by Allstate and Leo Burnett Worldwide. The advertisement itself is fairly simple.
Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.
Well, you're not alone. This happens to so many of us, despite the fact that companies pour their heart and soul into creating these commercials, hoping to make a lasting impression on their audience. While it's true that some Super Bowl commercials have become iconic and are remembered for years to come, like the "1984" commercial for Apple's Macintosh computer or Budweiser's classic "Frogs" ad, the majority of these commercials are quickly forgotten. It's a harsh reality that most of these advertisements simply fade into the background, despite the best efforts of the companies behind them.
In the “Eat Mor Chikin” ad released by Chick Fil A viewers see a humorous trio of cows protesting against the consumption of beef-based products. The three cows are somewhat imitating humans by standing on two legs while holding very large signs on their bodies similar to protestors for organizations such as PETA (people for ethical treatment of animals). On each sign you can clearly see that the cows are attempting to spell “Eat More Chicken,” however each word is either misspelled or very badly written due to the fact that cows don’t have hands or a very high IQ. This image depicts each cow with a very stern look on their faces which clearly shows that they are each fed up with the consumption of cows and would rather let the chickens suffer. ‘
In order for Dr. Pepper to keep being one of the best selling pops, the company has many different ways to advertise their product. In fact, studies show that recent advertisement for Dr. Pepper use logos, pathos, and ethos, but pathos is the most effective. The company, Dr. Pepper, uses persuasive methods such as logos, pathos, and ethos, in regards to selling their product. As a matter of fact, the
Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.
I used a commercial that I thought could be manipulated in order to express three different emotions. The first thing I did was reread the commercials transcript in order to fully understand the meaning. Once I was able to determine the message, I started to change a few words to evoke specific emotions. After I was happy with the way the transcript read for all three emotions, I began to practice my vocal delivery. Vocal delivery can be defined as the way a person uses specific vocal tools such as volume, pitch, rate, and articulation to change their voice in order to convey a message (Beebe, Beebe, & Ivy, 2008, p. 380).
The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”
Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the
The older commercial advertised the product while consulting to what was going on during that time period. The newer commercial advertised their product, but also add humor and a child. Even though each commercial had different attributions, both commercials were successful at selling their product