Vocal Delivery Commercial Analysis

I used a commercial that I thought could be manipulated in order to express three different emotions. The first thing I did was reread the commercials transcript in order to fully understand the meaning. Once I was able to determine the message, I started to change a few words to evoke specific emotions. After I was happy with the way the transcript read for all three emotions, I began to practice my vocal delivery. Vocal delivery can be defined as the way a person uses specific vocal tools such as volume, pitch, rate, and articulation to change their voice in order to convey a message (Beebe, Beebe, & Ivy, 2008, p. 380). For anger, I maintained my volume except when I said key words. My pitch and rate stayed the same, but I articulated my emotional feeling within certain key words. For

Whether they want a person to buy something, give money, or be informed, every commercial uses specific tactics to get their message across. I noticed that commercials are very good at using language and wording to their advantage. They may use drama to create an emotional response from the audience. Drama is when someone vocalizes something in a specific way that is different from what the intended receiver expects (Beebe, Beebe, & Ivy, 2008, p. 375). They are also great at using vocal delivery to affect the way the words or speech is annunciated. By changing volume, pitch, rate, and articulation, a person is able to portray certain emotions and invoke an emotional response from the receiver. Commercials are also great at using physical delivery and facial expressions to relay emotions to the receiver. Because many of us are good at reading emotions on a person’s face, commercials use this tactic to sell emotion to the viewer. Using vocal delivery with physical movement and facial expressions while vocalizing a message will usually influence the audience to listen to the message because there is meaning behind