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Rhetorical Analysis Of The Gift Like You Mean It By Antsy

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Beware Of Pathos!!! - A Rhetorical Analysis Of The "Gift Like You Mean It" Etsy Commercial Revealing Pathos(Emotional Appeal) As A Prominent Advertising Tactic
Have you ever seen a commercial that made you want to buy something you didn't even know you wanted? If so, you're not alone. Advertising is a powerful tool that companies use to connect with consumers and promote their brand or product. One such example is the "Gift Like You Mean It" Etsy commercial, which effectively uses rhetorical strategies to appeal to audiences on an emotional and ethical level. However, despite its strengths, the commercial is not without its weaknesses. So, let's unwrap this commercial and take a closer look.
The commercial starts with a series of heartwarming …show more content…

The emphasis on supporting small businesses and independent artists helps to create a positive reputation for Etsy and appeals to audiences who value social responsibility. Additionally, the sentimental music and heartwarming moments evoke emotions in the audience, creating a positive association between Etsy and positive emotions. However, the heavy reliance on emotional appeals may come across as manipulative or insincere to some audiences.
To address this concern, the commercial heavily relies on ethos, or ethical appeal, to establish the credibility and trustworthiness of Etsy as a platform for finding unique and personalized gifts. The emphasis is on supporting small businesses and independent artists, which helps to establish Etsy as a trustworthy and socially responsible brand.
The ethical appeal helps to create a positive reputation for Etsy and appeals to audiences who value social responsibility and supporting small businesses. By presenting Etsy as a credible and trustworthy platform, the commercial helps to alleviate concerns about the quality and safety of the products sold on the …show more content…

By showcasing real people and their success stories, the commercial could create a more personal and relatable connection with the audience.
On the other hand, the commercial lacks a strong logical appeal (logos). While some subtle logical appeals are present, such as the convenience of shopping online and the variety of unique gifts available on Etsy, the commercial does not rely heavily on logical arguments. This may make the commercial less effective at convincing a more analytical or skeptical audience. But hey, who needs logic when you have cute puppies and babies in the commercial?
One potential weakness of the commercial is that it may come across as too self-promoting, especially with its emphasis on buying from Etsy rather than other online retailers. However, given that the commercial is promoting Etsy as a brand, this self-promotion is somewhat expected. And let's be honest, if you're watching a commercial for Etsy, you're probably already interested in buying from them

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