ipl-logo

A Rhetorical Analysis Of Honda's Superbowl Campaigns

321 Words2 Pages

The two Superbowl commercials I chose where Honda's 'Yearbooks' that fuel 'The power of dreams' And the Happy Daytona Day commercial. I choose these two because I like how Honda made it look old fashioned and with different celebrities. I like the Daytona one because I love NASCAR and I like how the whole nation watches the Daytona race. Honda was trying to sell the new Honda CR-V. Honda did this by taking different celebrities and having them say something inspirational than at the end they had the new Honda CR-V. The commercial that was most effective for me was the Happy Daytona Day because of how they had the ad set up. I choose this ad because Honda's was more inspirational during their ad it just didn't work for a car. Where as Happy Daytona Day it showed people from all over america celebrating the Daytona race and it worked because when you go to a NASCAR race it makes you happy. If we look at the two commercials separately I loved them both it was just a matter of whose commercial fit with what they where selling/persuading you with. …show more content…

Daytona did this by taking the fans of NASCAR and the Daytona 500 and showing how they celebrate Daytona day. The commercial that was most effective for me was this one because I feel that they showed how much America loves NASCAR and the Daytona 500. I choose this ad over Honda's because if felt more realistic compared to Honda's. Daytona day is where fans and people who love NASCAR get together to watch the big race they don't care who is racing as long as their favorite driver is in the Daytona 500. I have never been the Daytona 500 although I would like to go I love watching it on television as

Show More
Related

Dodge Ram Commercial: So God Made A Farmer

475 Words | 2 Pages

The “Farmer” commercial appealed to me because I have conservative morals and values. When I watched the commercial I thought about the sacrifice a farmer experiences everyday. I am thankful for the long, hard hours a farmer works. I thought about how the farmer doesn’t get vacations or days off like I do. Our farmers take care of the livestock by feeding and milking them.

Read More

State Farm Commercial Analysis

847 Words | 4 Pages

This commercial was one of the most popular commercials of all time based on how an insurance company could somehow sell their product in a funny way and also shows that State Farm works at all the hours of the day to benefit their customers. When you think of insurance it sounds like a very boring and dry subject but this commercial made State Farm not be boring in the viewer

Read More

Rhetorical Strategies In Super Bowl Commercials

837 Words | 4 Pages

Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

Read More

Informative Essay: The Mud Flap Girl

512 Words | 3 Pages

Mud flaps, also knows as a splash guards, are more than just your standard rubber variety truck and auto accessories. It is more than a useful quality auto accessory that protects your truck from flying dirt, slush, or road debris. The mud flap has become a blank slate where a driver can plaster his or her personality in the form of great truck and car accessories that can protect as well as make others laugh. A classic image found on these truck and car accessories is recognized as "The Mud Flap Girl".

Read More

Burma Shave Compare And Contrast

527 Words | 3 Pages

From a historical perspective, each was alike in that they were attempting to catch the attention of consumers in a new, unique and unlikely way. One campaign got that attention with humorous and quirky wording on signs that string along the side of some of the most traveled highways in the Country. The other campaign did so with in your face, and borderline offensive humor via viral video. However, both were using the most captivating channels of their time. In my opinion, each tactic worked for each company.

Read More

Rhetorical Analysis Of Jeep's Call Of Duty Advertisement

1022 Words | 5 Pages

Jeep’s printed advertisement, “Call of Duty” in OXM (Official Xbox Magazine) utilizes strong rhetorical devices such as chaotic imagery, historical allusions, appeals to adventure, urgent call to action, modern font, competitive symbolism, and game-like resolution to persuade the majority of video gamers, 18 to 35 year old males, to purchase a Jeep Wrangler, Call of Duty Edition (ESA). The use of chaotic imagery in the advertisement places the reader in a setting of chaos. Components of the image such as falling buildings, rising smoke, a burnt car, falling parachuters, torn ground, and massive heaps of rubble all contribute to create a setting of chaos, violence, and destruction while the advertised Jeep Wrangler stands with a tire raised

Read More

Jeep Rhetorical Analysis

480 Words | 2 Pages

A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.

Read More

A Rhetorical Analysis Of A Commercial

556 Words | 3 Pages

During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

Read More

Steel At Six Flags Essay

557 Words | 3 Pages

As the new year began, six flags had officially reached 50 years since it all began. Six Flags Magic Mountain had kept their promise of a new and exciting ride—one that people hadn't seen before. Having to advertise the new ride to the audience was a success for Six Flags; it caught much attention for the new ride and the promise they made about it. Six Flags has used different ways to get people's attention with the commercials they've made over the years. They use logos, pathos, ethos, and kairos in their commercials to make them interesting.

Read More

Coca Cola Rhetorical Analysis Essay

1061 Words | 5 Pages

These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

Read More

A Rhetorical Analysis Of A Sports Commercial

745 Words | 3 Pages

Nike is the biggest and most popular company when it comes to sports, closely followed by adidas. Nike releases many commercials in order to stay on top of their business and bring in more money. One of the best soccer related commercials they have made is ¨Winner Stays On¨.It is a sports commercial made in attempt to attract more people to purchase their soccer gear. This commercial could appeal to any soccer player or aspiring professional athlete because it revolves around the game of soccer they are playing to determine which team gets to stay. The phrase winner stays on is commonly used in all sports as a way of competing against each other.

Read More

Rhetorical Analysis Of Nike's Advertising

580 Words | 3 Pages

It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

Read More

Analysis Of Eat Mor Chikin By Chick Fil A

531 Words | 3 Pages

Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.

Read More

Doritos Rhetorical Analysis Essay

1068 Words | 5 Pages

The commercial from the 1995 Super Bowl use more of pathos appeal- persuading the viewers using emotion. The commercial’s purpose was to have the candidates express their technique and thoughts without heavily showing off the new Doritos. The 2013 Super Bowl commercial primarily focused on logos appeal. The commercial time was spent showing off the new bag of Doritos and the relationship of the father and daughter. Both commercials ran for 30 seconds and was effective to one another.

Read More

Nike Pool Argument Summary

826 Words | 4 Pages

The music matched the spirit of the commercial which was effective in drawing in the audience into the commercial.

Read More

More about A Rhetorical Analysis Of Honda's Superbowl Campaigns

Related Topics

Open Document