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Persuasive Commercials During The Superbowl

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The Superbowl has many persuasive commercials every time. During the Superbowl, there are time slots that companies fill with their advertisement. They want this advertisement to be the best. That way they can get more customers buy their product and their profits increase. The companies, in order to have the best or most memorable commercial, will either use someone famous or something funny to get the viewer's attention. Or the companies may make the commercial weird, so that there is no forgetting it. By making the commercial more memorable, that can make people use or buy that certain companies' products. One of the commercials was on during the Superbowl, was the Tide commercial. In this commercial, they used well known people such as Jeffrey Tambor and Rob Gronkowski. The company Tide, used these people to "sell" their product to the audience. They made it funny with the commentary. Tide also used a very well known and common problem to get the audience to think that they need the certain product. When Tide made the commercial funny, it automatically becomes more memorable and easy to remember, even if you do not know who was in it. Tide also used a hashtag to make it more relatable. A hashtag is the pound sign and it is used to "tag" pictures that are posted to Instagram or some other social media site. The company …show more content…

The company It's a 10 is an indie hair product company. In their commercial they show people with all types of hair. They showed people with good hair, so that when someone watches the commercial, if they want a certain type of hair and they see it in the commercial. They will think that that hair product will give it to them. The commercial itself, is not very long and goes by quickly and there is no commentary needed to get its point across. It's a 10, shows that you do not have to a lengthy or drawn out commercial in order to have a persuasive

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