ipl-logo

Born The Hard Way Analysis

446 Words2 Pages

In 2017, during Super Bowl 51, Anheuser-Busch launched a commercial, Born the Hard Way. The commercial superficially acts as a concise biography of the immigration of one of the founders of Anheuser-Busch, Adolphus Busch. The purpose of the advertisement is to sell Budweiser products by leading the viewer to believe that the values of Anheuser-Busch align with the values of the intended audience.
The advertisement utilizes a tale of hard work, the pursuit of dreams and perseverance to attempt to assign the company characteristics. The assignment of positive characters traits attempts to humanize the brand for the viewer and points to the intended audience. For this commercial, the audience would be those who feel they are pursuing the American dream. People working hard toward a goal, in the same manner as Adolphus Busch. The purpose of the advertisement is to align Anheuser-Busch with people who can relate to the pursuit of the American dream, whether through their ancestors or their current situation. …show more content…

Initially, the viewer observes Busch in the bowels of a ship, it is dark and damp and traversing rough waters. It is with this initial scene that viewer is introduced the idea that Busch is emigrating to pursue his dreams. It is also during this scene that the viewer is introduced to Busch’s journal, the tangible representation of Busch’s American dream. This is an attempt to offer a shared experience with the audience. Busch’s reason for emigrating from Germany are given at this time, he intends to brew beer in America. After approval of immigration on the docks, Busch receives backlash from protestors on the dock. This scene further humanizes Budweiser to the viewer, especially the viewer who came to America by choice to pursue a dream of a better

Show More
Related
890 Words | 4 Pages

Budweiser is a popular American beer company founded in 1876 in Missouri. They have been producing many commercials for different events, such as a tribute to 9/11 and Super Bowl commercials. The company Budweiser created an advertisement called, “Best Buds” that aired during the 2014 Super Bowl. In this advertisement, a small labradoodle runs away from its owner and ventures into a local farm.

Read More
1658 Words | 7 Pages

The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.

Read More
969 Words | 4 Pages

The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

Read More
837 Words | 4 Pages

Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

Read More
1656 Words | 7 Pages

Sometimes if they are interested in certain foreign lands or products they may begin seeing advertisements from those lands. Primarily, advertisements manipulate the viewers by making them remember the advertisements. However, a lot of the time the advertisements also sell different ideals on life to make them buy, showing you ideals like what you should find funny, normal, or interesting. In this commercial series I will be analyzing

Read More
874 Words | 4 Pages

By using this tactic, viewers don’t dismiss the ad because it is a beer ad, but instead are captivated by the story and will talk about the story and will remember the story. It is not just another beer commercial during a football

Read More
564 Words | 3 Pages

The ancients Greek worshiped many gods. Gods and goddess live on top of Mount Olympus. The Mountain Olympus is the highest mountain in the world. The gods were involved in the lives of human. Zeus is the mane god.

Read More
888 Words | 4 Pages

Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.

Read More
480 Words | 2 Pages

A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.

Read More
1643 Words | 7 Pages

Living the American dream is helping friends, family, and even strangers without feeling the need to have recognition. Budweiser is one of the largest companies in the United States and it is significantly shown through their advertisements. The American dream is displayed in several ways through ethos, pathos, and logos, which makes both advertisements extremely effective and compelling to readers. The commercials titled “Stand by You” and “Budweiser- American dream” fully display the definition of living the American dream, by expressing American values and sentimental feelings in the underlying advertisements. The first commercial titled “Stand by You” appeals to the audience through ethos, displaying the views and morals of the Budweiser workers.

Read More
884 Words | 4 Pages

Budweiser is a well-known brewing company that sells its distinguished beverage, yet the company’s commercials are not typical of what one might expect in any way. While many people consume beer during the Super Bowl, Budweiser chose to productively advertise by alluring to the heartstrings of customers through the commercial, “Puppy Love.” Rather than marketing Budweiser beer and linking it with drinking and having a

Read More
863 Words | 4 Pages

In our life, we often have experiences that teach us how and what we want to be like when we grow up. Everyone has ups and downs from time to time that make one want to stop and other times make one want to run while individually they feel free. The Garden Story by Katherine Mansfield and The First Born Son by Ernest Buckler both show how parental pressure, social pressure, and family pressure around an individual can influence the way one will treat others. Once in a while it is an advantage when they want to change the world to make it better for others, but oftentimes it is for the worse because they personally accept the problems they have and never trying to fix them. Both stories have parental influences that want them to stay as they are, tradition influences that professions stay in the family, and they are always compared to the better child that is more like by parents.

Read More
975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More
780 Words | 4 Pages

No one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.

Read More
1064 Words | 5 Pages

This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

Read More

More about Born The Hard Way Analysis

Related Topics

Open Document