Budweiser Stand By You Analysis

Living the American dream is helping friends, family, and even strangers without feeling the need to have recognition. Budweiser is one of the largest companies in the United States and it is significantly shown through their advertisements. The American dream is displayed in several ways through ethos, pathos, and logos, which makes both advertisements extremely effective and compelling to readers. The commercials titled “Stand by You” and “Budweiser- American dream” fully display the definition of living the American dream, by expressing American values and sentimental feelings in the underlying advertisements. The first commercial titled “Stand by You” appeals to the audience through ethos, displaying the views and morals of the Budweiser workers. The commercial begins with a Budweiser worker waking up, in the middle of the night, to a call from a co-worker.

To begin the commercial there is slow, saddening music playing in the background to set the mood. The producer states “The storm is affecting thousands of families, people still in desperate need of aid.” That statement is meant to have the audience feel heartbroken to result in keeping their attention for the remaining time of the commercial. That statement shows the audience that Americans are always there to help in times of need as well. Inside the factory the conveyor belts and filling stations for the beer came to a screeching halt. The beer was changed to water and, thousands of water cans got distributed. The commercial shows workers back at their homes in the morning and story on the news about their overnight labor. The workers did not ask for recognition, they put their lives aside to help other people then went back to living their lives. That is living the American dream. Through the emotions of this effective commercial the producer wants viewers to be interested and see what the American dream