Analyzing The Commercial 'Born The Hard Way'

948 Words4 Pages

"Born the Hard Way" In 2017, Budweiser aired a commercial during the super bowl titled "Born the Hard Way". This commercial sent a powerful message regarding immigration and the hardships they went through while they were migrating to the United States of America. The commercial shows the story of how Anheuser-Busch came to be. It starts off in a bar with two men sitting there, one of the men looks to the other and says "You don 't look like you 're from around here." The man looks up and it goes into a flashback. It begins with the man drawing a vision while on a boat to America. Once off the boat, a man asks him "Why leave Germany?" he responds "I want to make beer." The commercial shows the man walking throughout a town with his bag on his back and people yelling at him "Go home!" or "You 're not wanted here!" which depicted how unwanted the people migrating to America were. The man and the group of people he was migrating with were then shown going through the variety of struggles they had to endure in order to reach their goal of the American Dream. Once he gets to St. Louis, Missouri, a man walks up to him and welcomes him. The screen then pans back to the two men sitting at the bar drinking a beer. The man opens his drawing book, turns to the man next to him and says "One day we 'll be drinking beer like this." The man then looks at him and …show more content…

Today, privilege is one of the main factors that plays into success in America. Being born into an economically stable family leads to a good education which leads to a higher paying job. This can be compared to someone who is born in unstable economic circumstances, placed in the public school system and is subject to more emotional and social instability. Overall, privilege today has everything to do with the family you are born into and the overall economic status of your family. This is the reason many people immigrated to America. They were looking to create a better, more stable life for them and for their