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Boston Red Sox Marketing Strategy

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The history of the Boston Red Sox leads them to where they are in 2011. Many strategies are used to keep the Red Sox at the top of Major League Baseball. Marketing is one of the main ways they stay relevant. One way the Red Sox market is how they sell their tickets. Chuck Salter wrote an article to explain how they do this. The Red Sox are partners with EBay and Stub hub. This allows them to be able to sell their tickets with ease. They place the tickets on these sites and sell them at a decent price. This allows people who do not want to buy season tickets to buy single game tickets. Another way Boston markets is by showing their games on television. The Red Sox are partnered with the New England Sports Network. 3.7 million people in the Boston area are allowed to watch all Boston Red Sox games on their televisions because of the New England …show more content…

The NESN, as it is called, is one of the best known and best money making television networks in all of the United States. From 2003 through 2009, the NESN had the highest baseball ratings among any other regional sports network (Badenhausen). The Red Sox are also partnered with New England Sports Enterprises which helps them market their team. (Symonds, Lowry, Polek, and Weber). Lastly, the Boston Red Sox merchandise their products through their merchandise. Most sports organizations do not see a boost in their sales unless their teams are winning. However, this is not the case for the Boston Red Sox. The Red Sox are always among the top 10 teams in merchandise sales. The reason for this is because the Red Sox fans are crazy about their team. They are willing to buy merchandise that has to do with their team even if their team is not doing well. Much of Boston’s success financially is due to their

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