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Brand Logos Essay

366 Words2 Pages
To what possible extent could imagery create an impact, so significant that it affects the revenue of the company? There has been research regarding brand logos, how logos of some very popular and prominent brands have changed over years and how rebranded has affected their business during the process. For example, Starbucks, the ever-popular coffee shop, founded in 1971, had a major logo change in 1987, reflecting the move away from being just a main-street coffee brand to a modern espresso bar that offered a wider range of products. The brown Starbucks logo was replaced by a green color. In 2011, Starbucks took a huge risk and decided to take the name “Starbucks Coffee” off of its logo, an indicator that they believe the power of the brand

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