People are attracted to friendships. If someone is alone or not accompanied by another person, then they feel awkward and out of place. Everybody has the need for accompaniment and friendship. It is naturally how people are and are meant to feel. It is an instinct. Budweiser creates this feeling in a one minute commercial. Although Budweiser is a beer company, I argue that the advertisement effectively convinces the audience to cherish friendships through the use of logos, ethos, and pathos. At the end of the commercial, Budweiser makes a statement that describes the meaning behind the company. The statement gives appeal to logic by showing what friendship looks like and discussing it. The commercial finishes with the Budweiser logo and the words “#BestBuds” underneath it to convey its message to the audience. Budweiser is stating that best friends, or buds, are meant to spend time together. The commercial shows the puppy and horse together right before they display “#BestBuds.” The statement is also a pun. It contains the first three letters of the company, “Bud”, and the meaning of bud. It gives a positive correlation between the company and buds, also known as friends. The puppy and horse enjoy each other’s company and they treasure their friendship. …show more content…
Credibility makes people believe in the message because of who is in it. For example, he has his own house on a farm tending to his animals and doing the necessary tasks in a day for his job and life. He is not a superhuman; he is an average person like the millions of people in America. He represents the people. People are more likely to believe someone they know or someone that is alike themselves. This shows that people believe the message because it is coming from an everyday person who represents an everyday American, allowing the audience to notice that they should and can enjoy