Usually, the general audience will not notice a speaker or an author's use of rhetoric. Rhetorical appeal has three forms: logos, pathos, and ethos, and each of them are meant to persuade an audience. As written in "An Overview of Rhetoric," "Rhetorical discourse if usually intended to influence an audience to accept an idea..." Pathos, logos, and ethos are quite common in everyday life, from books to speeches and commercials. Logos makes the audience think logically about the argument presented. Ethos makes the audience think about his or her morals and ethics, and pathos influences an audience's feelings. Using this, many people persuade an audience with logical, ethical, and emotional arguments. The author also states, "Rhetoric is planned