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Hotel Ethos Pathos Logos

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Recommended: Importance of ethos pathos and logos in advertising

The Hampton Inn & suites website utilizes several techniques to engage and persuade visitors to choose their hotel instead of their competitors. Additionally, this website applies logos, pathos, and ethos in many different forms to deliver a thorough synopsis of their amenities, services, suites, dining, and superior membership offers. I will begin to examine the components of logos, pathos, and ethos in this website, and provide a detailed analysis. Furthermore, I am connecting this website to “Leaving the Motel” because the affair transpired at a hotel.

Logos
Logos provides the reader with logical reasoning. The Hampton Inn & suites website applies logos in various methods. Firstly, logos is identified throughout the text. For example, there is a quote from the website that talks about their premium internet access. They enthusiastically talk about how fast their internet functions and how the guest can get their work done …show more content…

Ethos is also exhibited in various forms on the Hampton Inn & suites website. Firstly, ethos appears several times in the text; however, the line that states “100% Hampton guarantee” Hampton Inn & Suites stood out to me the most. This displays credibility to me because their website states that if their guests are not fully satisfied with their purchase then they will get a full refund. Next, there was one image on the Hampton Inn & suites website that appeared to be related to ethos. This image was in bold lettering and states “Best price guarantee” Ethos image.
Furthermore, ethos was noticed in color psychology. Light blue and dark blue colors were observed throughout the entire Hampton Inn & suites website. According to the color psychology website, blue signifies trust and responsibility Color Psychology. Mostly squares and rectangles filled the website. According to the shape grammar website, rectangles are considered stable. “They’re familiar and trusted shapes and suggest honesty” Shape

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